Biz Minute: How to Extend Your Brand After the Sale

Written by John Comments
Last Updated October 5, 2008

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So you have all your online stuff up and running. You have the best titles, descriptions and SEO tricks on your stuff. Now it is time to ship the package to the customer. What are you doing at that point to extend the brand and bring the customer back to you? I do most of the front end work at 3rd Power Outlet. My job is to make the ad, find the products, write the description and blah blah blah.

But the MOST important experience happens when that item is purchased. See, once someone buys an item from you the REAL experience begins! That is when the rubber hits the road and how you come off to the customer is 99% when they OPEN the package not when they see the ad! So check out this video as I speak about some ideas I got from an item I bought on eBay the other day and see how putting stuff in the box and taking time to brand your labels can pay off for you.

colderice

Just got this from the folks I ordered from...

Hi John,

Thank you for your order and the feature on your blog - we loved it!

We've been selling products online since 1998 and have learned some important things along the way - branding is at the top (I hope you liked the reference cards and sticker inside too). I also think you're right on point about the packaging and the importance of products to be packaged professionally - it's the first physical impression the customer has. It's nice to be recognized and know that we're on the right track!

Thank you again and I have a link added from ptouchdirect.com to your blog.

Thanks,

Bryan J. Lewis
www.PtouchDirect.com
Label More - Pay less!

Cliff Aliperti

Hey John,

Excellent stuff as always, thanks.

I've looked at Endicia, signed up to try, and frankly it confused the hell out of me. I don't mind the PayPal labels too much, as at least I get to include my .com name in the return address, so it's there for the buyer to see.

I go with the business card insert, I have a couple tailored to different niches. Vistaprint. I go with the color front and have special eBay ones with a little DSR notice printed on back.

I did use to use the larger inserts, I believe the size of your 10% off card, though that's when I had my other online shop running.

I love the sticker on the back of the PTouch guy's package--let me know if you find a good source for these (Vistaprint again, perhaps?). That's a great idea.

Final note...small sellers go with handwritten tabs and notes, I'm not willing to shell out for those PTouch refills! It's all about scale, I've got enough little expenses.

Thanks again, Cliff

Biz Minute: How to Extend Your Brand After the Sale

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