Biz Minute: How to Own the Customer…WTF?
There is always some discussion in the world of e-commerce and especially when sellers are doing business on sales platforms like eBay, Amazon, Overstock, etc. about owning the customer. It brings to mind that Michael Jackson video where he “owns” the dancers and they all fall in line in the end to the now famous dance moves of the zombies.
So during this story I had to go out in the web space and I found this Thriller 25 anniversary cover (above) with “some other guy on it” that I did not recognize! But thanks to the power of photo manipulation with Photoshop, I found one with the “REAL” Michael Jackson on it. He has grown soooo….well different in 25 years, I just did not recognize the other photo, LMAO
But back to customers and owning them. How do we come up with such a self centered term in 2008 as the notion that you can “own” someone else? It really makes my skin crawl just thinking about it. So here is how I feel about the entire topic and why I think business are missing the mark with the desire to “own the customer”
The basic tenet I approach it from is “the natural reaction to any “owned” (enslaved) individual is emancipation!” The desire for a business to own a customer is actually counter intuitive to the the intended result. Check it out!
Related posts:
- Amazon vs. Wal-Mart: Will Retailers Outperforming Pure Play eCommerce?!?
- Press Release: ChannelAdvisor Reports Significant Third Quarter Customer Additions and New Profitability Milestone
- eBay & PayPal Step UP To The Plate: Protecting Michael Jackson Fans!
- Ah Yes, the Triple Switcheroo … A Customer Service Tale for the Little Guy
- Making the “CONNECTION” To Your Customer With Social Networks
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Cliff Aliperti
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colderice
