Need A New Marketing Strategy? Find A Purpose And Maybe A Cause?!?
This month ColderICE.com is running a charity auction for Breast Cancer support. So I needed to go and get council from someone that knew what the hell they were talking about.
Well, you know me, I am not one for no B.S. “wanna-be” info, so I just decided to take lessons from the source. Meet David Yaskulka, the VP of Marketing for HALO Purely for Pets. I first met David years ago back in ‘05 and have seen him here and there at different ecommerce summits and events. Most recently we were presenters in Vegas for RocketPlace LIVE back in 2008.
He is co-founder and former CEO of Blueberry Boutique, which he grew to become eBay’s leading shirt and tie seller worldwide, attaining eBay Platinum Power Seller status. Blueberry was acquired by an online jeweler in June 2006. So dude is HUGE and knows marketing. But what David really loves and has kept close to his heart is Cause Marketing.
Listen to this interview and LEARN how Cause Marketing can bring the BOOM to your business and make a difference at the same time…LISTEN NOW
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