Intrusion to Engagement— A Marketing Shift

This is a very brief video that I made to highlight an important movement in Marketing— that of the shift from intrusion to engagement as a way to convey a business entity’s message over to its prospects.

INTERRUPT PEOPLE versus ENGAGE PEOPLE

Marketing has been a constantly changing strategic means of reaching out to people and possible customers. For years, marketing has been following the old bratty way of selling itself— by interrupting people and getting their attention through considerably irritating means (read: constant telemarketing calls from businesses offering products you don’t really need). Well, that was before; now an instant shift from this technique to a better one, which is to engage people through means that will attract and KEEP their attention, is already noticeable. This is the same thing that is currently happening within the social media space, where people and prospects are ‘befriended’, so as to convince them to support a business’ message.

MY FIRST RECOMMENDATION

I have been a fair critic on most of my videos and probably, this will be the first time you’ll hear me say; “That’s a fantastic idea!” I have not directly said it in the video, but I tell you now, I strongly recommend that you join this bandwagon of marketers shifting from interrupting to engaging people in order for their messages to be successfully sent out.

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