Google Search MythBuster: Google Does NOT Use Meta Tag Keywords
One of the key SEO "myths" is normally the importance of good meta tags for search ranking. SEO companies still to this day will call my office and tell me they can rank our site high by "optimizing my meta keywords". Some days when I am bored, I will drill them like I do other so-called "experts" on the bulls**t nature of their selling points. Other days, I get my joys buy just hanging up on them…LMAO
At one point in time the keyword meta tags had an impact on a web site’s position within the Search Engine Results Pages (SERPS). Now the keywords tag has little impact on where a site will appear in the search results.
Why? Well that answer is simply…Once upon a time, keyword meta was used to rank a site, then soon every webmaster began to OVERUSE them oftentimes. Therefore, the search engines began to place less importance on them. And now, at least for Google’s web search results currently (September 2009), the reality is that Google could care less. Google doesn’t use the "keywords" meta tag in their web search ranking.
Suppose you have two website owners, Alice and Bob. Alice runs a company called AliceCo and Bob runs BobCo. One day while looking at Bob’s site, Alice notices that Bob has copied some of the words that she uses in her "keywords" meta tag. Even more interesting, Bob has added the words "AliceCo" to his "keywords" meta tag. Should Alice be concerned?
Matt Cutt’s (Google Software Engineer) video explains more…
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