I Am A Tradeshow Pack Rat: I Love The Schwag!?!

Written by John Comments
Last Updated October 13, 2009

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Wikipedia defines "schwag" (a.k.a. swag) as : Almost anything that can be branded with a company’s name or logo and used for promotion. Common items include t-shirts, caps, keychains, posters, bumper stickers, pens, mugs, or mouse pads. Hollywood at the Oscars take the Swag Bag concept to a whole nother level giving stars anything for iPhones to jewelry. The report value of a presenters Swag Bag is over $25,000 in free gifts and giveaways!

Well I get to go to alot of conventions every year and they all have Swag stuff to. I can often fill my bag with at least $2.50 worth of pens and fridge mags. Not the stuff of Hollywood, but I LOVE IT anyway.

I did a video when I went down to Australia for the PeSA Summit and they had killer stuff. I think I can almost begin a ranking of conferences by the quality of the Schwag…the better the schwag the more I am going to like it

Well my friend Siva Kumar is the CEO of TheFind.com and he was out Tweeting on the floor at the Internet Retailer show the other week. So I sent him a tweet just for fun and asked him to send me some…and he did! Dayam, I love schwag LOL!

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Swag and networking are two of the best parts about trade shows. No matter how hard I try to not collect too much swag at shows it always somehow seems to make its way into my bags.
Schwag-addict!