STOP The PRESS: Amazon Traffic Beats eBay For The First Time EVER?!?

Written by John Comments
Last Updated November 18, 2009

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OMFG! Do my eyes deceive me? NO, it cant be? HELLO, is this thing ON? Did Amazon just became the #1 site in eCommerce for unique visitors? HOLY FREHOLIES Batman! We, in the industry knew this day would come, we have been talking about it, but NO ONE thought it would happen this fast this soon!!!

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For the first time ever, since I have been watching this chart, Amazon over takes eBay for unique visitors. Wow, not only that, Amazon traffic is GROWING and eBay traffic is declining for the last 2 months.

Pass the crown there is a new king in town? EBay.com still leads Amazon.com in the number of page views it gets and the amount of time users spend on it. But those are not necessarily positive indicators—On eBay their sellers spend time looking at their own stuff to check progress and display.

Also, thanks to the new eBay "Best Match" search (dubbed best "MESS" search by many in the eBay community) buyers and sellers, including myself have found the search more time consuming and less accurate.

This is just before the Christmas rush? OMG, that is an alarming stat in my opinion. eBay traffic is down 4.57% in the last month while Amazon is UP 3%. Year over year Amazon is up 29.82% and eBay is up only 9.61%, that means Amazon is GROWING 31% faster than eBay!

Cliff Aliperti

Same old story from our perspective as sellers though, if two-thirds of Amazon's sales and/or traffic (or whatever the number is) is to their own stuff that means that for 3rd Party goods eBay still wins in the neighborhood of 3 to 1.

Used to argue this one a lot on Randy's blog, as a 3rd Party seller, and especially one from the vintage niches, I really don't give a damn how many Kindles Amazon sells. Now if I was a stock investor I'd be real keen on the reports, but from my perspective this always looks like an apples to oranges comparison.

That said I do need to do more with Amazon myself, I haven't been as diligent posting with them this year as I was last and I must admit the payoff last year (for media items) was sweet.

Thanks, Cliff

ColderICE

Think of this as a speedometer...the reality of Amazon beating eBay is more
about the DECLINE of eBay than the growth of Amazon. This is a game of
momentum not a drag race. eBay is losing momentum at an excellerated pace
that none of us could have expected. Projection of this happening were as
far out at 2011 by many in the ecommerce industry...here it is Oct '09. That
is not an argument of Kindle's, it is a HUGE sign of a shift.

Not sure how you could have an Apple speedometer and an Orange speedometer?
Speed is just speed. eBay was the leader, now it is not. PERIOD....that does
not take any analysis. It is just a stated FACT as of October 2009.

Thanks,

John

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