Amazon Testing Buy Used Box on the Platform: WOW…Cha Ching?!?
On November 17, Amazon launched a pilot program to allow select media product offers to win placement in a new feature we call the Buy Used Box. Each category will roll out over the following weeks starting with video and DVD.
Wow, now you can sell used items on Amazon right on the product page! Used goods have been available on Amazon for a while, but it was a very unfriendly, dark, back of the alley, level of clicks. I would equate it to going around and knocking on the back door of a retail location to get the previously owned goods.
Not all media product detail pages will display a Buy Used Box during the pilot period. Amazon will be evaluating customer response to this new feature in order to determine future expansion or refinement to create a better online buying experience. All criteria below are subject to change by Amazon at any time
The "Buy Used Box" works much like, and is positioned just below, the Buy Box on a product detail page. It gives customers a quick way to initiate the purchase process by adding a "Used" media item to their shopping carts.
Only qualified sellers may compete for the Buy Used Box. Qualification is evaluated on the following criteria.
- Only Pro Merchants who sell media and subscribe to the Fulfillment by Amazon (FBA) service can compete for the Buy Used Box.
- Sellers can learn more about signing up for the FBA service in your Seller Account and on the amazonservices.com website.
For those sellers that qualify to compete for the Buy Used Box, their product listings are evaluated based on factors chosen in an effort to give customers the best shopping experience.
Product qualifications include:
- Condition: The item must be in "Like New," "Very Good," or "Good" condition.
- Media: The item must be classified under Books, Music, Video or DVD categories.
- Fulfillment: The item must be fulfilled using the FBA service. For media items in "New" condition, only those sold and fulfilled by Amazon are eligible to win the Buy Box. Customers should expect the same fulfillment options and level of customer service, regardless of whether the item is new or used. Sellers are able to meet this expectation by using the FBA service.
This could be another game changer for the eBay vs Amazon wars. Exposure for your used media had been extremely obscure prior to now. Of course this does require the merchant to use FBA services, which means a BIGGER chunk for Amazon on the back end. However sellers with mass inventory could really see large gains now that used items are being shipped via Amazon and qualifying for Amazon Prime shipping.
I told you this heavyweight championship match between Amazon vs. eBay was going to be fun to watch.
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I buy quite a bit on Amazon and I'm not adverse to buying used if I can find a good deal. I'm happy to hear Amazon is simplifying this area.
I buy quite a bit on Amazon and I'm not adverse to buying used if I can find a good deal. I'm happy to hear Amazon is simplifying this area.
I suppose the market prices for the FBA merchants are generally higher than the Amazon marketplace merchants because there are fewer sellers in that program.
I suppose the market prices for the FBA merchants are generally higher than the Amazon marketplace merchants because there are fewer sellers in that program.
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