Google Takes MAJOR Strides To Advance Online eCommerce Shopping

Check out some of the recent improvements made to Google Product Search in the last week or so. Google Product Search is now in beta, but it is far and away the best in search right now of all the platforms!

Before I delve into the video which will detail these advancement I want to point out something about the pages. If you first go to Google.com and then hit the Shopping section in the upper right navigation you will see the following logo…

Ok, everybody with me? So we are looking at "Product Search" …. but lets go to the next step and just put something (anything) into the search there and please hit search. Now on the search results page you get this logo…

Now for all of us "tin foil hat Google prophets" (yes, I am talking about you too Scot Wingo) there is an interesting dropping of the word "search" here. So we are actually no longer just "searching for products" NO…we are now on "Google Products"….Who’s products? Google Products! Watch out, the Google train is about the leave the station, eh?

Well, now on to the other parts here in this article. Let’s look at the major innovation that Google is making in their product display. Remembering for us ecommerce merchants what is key is that when Google created search…all the other search engines emulated it. When Google made Ads, all the other ad platforms emulated it. So with this line of thinking, I feel that if Google makes product search, ULTIMATLY all good ecommerce design will begin to emulate it. So I am watching this CLOSELY and so should all of you. If you want to know how the design of future ecommerce shopping will evolve, watch the leader and emulate!

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• The new gallery view shows larger, higher-resolution images to help pick the style or model that is right for you. Check out some [digital cameras] or [sweater boots].

• Check the Reviews section of product pages before you buy — now including review summaries to help you see what people are saying at a glance.

• Integrated video product reviews from YouTube, which appear right on the product pages so you can get an in-depth look at items before you buy.

• If you want to see or purchase an item in person, click nearby stores to see a map of nearby store locations for that seller.

• Product Search works great on mobile phones, so you can compare prices, read reviews and even find coupons from the Local Business Center while you’re shopping. You can also use the nifty barcode scanner on your phone to compare prices quickly and easily.

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