My Interview on eCom Experts Radio w/ Shawna Fennell

Written by John Comments
Last Updated January 8, 2010

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I was asked to guest on the eCom Experts show which is hosted by a great woman named Shawna Fennell. Keep up with som of the best ecommerce tips and tricks? The Ecom Experts will show you what you need to know to be a successful selling online.

Shawna writes about this in her newsletter…

I had the pleasure of interviewing John Lawson, AKA ColderICE, on our new radio show Ecom Experts. He shared many pearls of wisdom including this wonderful phrase, "My short term investments pay for my long term investments and my long term investments pay me." LOVED IT!!

The interview all started because I saw John on a national commercial for American Express. I got all excited and wanted to know, how the heck he did that!
Our conversation led into how he became successful online. I love when people share REAL stories of their success. I get so upset when I see scam artists telling people how they made $30,000 their first month by opening an online store and YOU CAN TOO!

Wrong.

They are just there to take your money.
The majority of people starting online may not see sales right away. When I first started out, I only had 1 sale my first month. Then I learned about pay per click marketing and search engine optimization. Slowly those sales picked up and eventually I was selling over $100,000 a month.

But it did not happen overnight. As John Lawson said during our interview, "We live in a microwave society and we think that things should pop up overnight. That never happens. It’s a fantasy they sell in hotel ballrooms."

I was so PUMPED to have been asked on as a guest. Thanks so much for a great interview…….

eCommerce and Social Media Tips
Air Date: January 4, 2010

If you havent heard of John Lawson, you have probably seen him on TV.
He was asked by American Express to be in a commercial! Find out how he got picked for the interview, what it was like to shoot a commercial for American Express, and tips John has for all ecommerce owners for 2010,

Plus since he won 1st place in Startup Nation’s Savviest in Social Media, we will ask him about networking via social networks as well.

Listen to the Interview NOW!
(press play button and be patient, it takes a minute to buffer)

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