ColderICE As Seen On TV? – The Making of My Amex Commercial (pt 1)

Written by John Comments
Last Updated January 27, 2010

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“Can paperless billing get me paid faster?” That one line is burned in my brain probably for eternity. I had to say it at least 100 times in one day. That is my line on the now nationally televised American Express commercial that I was asked to appear in for American Express Open Forum

The big question that people ask seems to be HOW? How, did I get a commercial with American Express?

The simple answer is… I am a card member, duh?!? LMAO…but the more complex answer is “I do not know”. That is the reality of it, I simply do not know how I was picked and I just feel extremely fortunate to have 1st been picked and 2nd not to be left on the cutting room floor! I am guessing that my turn as a small business card member profile did not hurt the decision process. But I am not completely certain that had anything to do with it. American Express is a HUGE company and I would not assume one division always knows what the other is doing. Plus, I got that profile years ago.

It is not everyday that an average Joe or John ( ), like me, gets to appear on national TV in every market in the country both cable and broadcast TV. I recognized this as a once in a lifetime opportunity and I decided to take my little Vado HD 8 GB Pocket Video Camcorder and get as much of the memories as possible.

From the time I landed in Hollywood till the day we wrapped, I took video to help pass the time and to keep these memories for me and my family.

Of course you guys, who are readers of the blog, are part of that family. I totally had you in mind when I made these videos. I wanted to take you along on the journey. There is a lot of footage to comb through and it takes a little time to get this stuff ready for you. I got part of it done and here it is. Check out Part 1 of the behind the scenes video for the making of the commercial….Enjoy it!

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