Tips for writing quality content for customers and press releases

Some tips when writing a press release:

Tell the story

y – Make you

Have a real story – Make your story about how you can solve your customer’s ills.

– Use the inverted pyramid approach. The first 10 words are the most important.

Catchy title – Make the title catchy and meaningful, even (almost) outrageous. Just don’t lie.

Just the facts, ma’am – Tell the facts, avoid excessive adjectives and “markety” language (or language the user might not understand).

Be the customer – You really have to put yourself in your customer’s shoes and tell the story was they want to hear it. Ask yourself, “How are people going to relate to this and will they be able to connect?”

Quality vs. quantity – Don’t cry wolf with too many press releases. Make sure you wait until you have something with enough substance to issue a release.

Don’t forget the contact info – Provide as much contact information as possible, such as contact name, address, phone, fax, email, Website, Twitter and Facebook addresses. Read more at www.websites-that-work.net