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Transcript:
Hey folks. My name is Charles Lumpkin. I appreciate you spending some time with me today. We’re going to talk about common landing page test types. Now, why even test landing pages? What we’re talking about is trying to get the conversion rate up on our pages. More conversion equals more money in the bank, which is what we’re looking for in online marketing.

So, what are the common landing page test types? The two most common are split testing and multi-variant testing. I’m going to get deep into split testing right now and save multi-variant testing for a later video.

In a split test, you have two or more versions of a particular landing page. When you’re initially starting out with a new campaign or a new test you want to make sure that these different variations are as different as possible, as they can be from one another. You really want to go as far out as you can with different ideas. So brainstorm and think of some really cool stuff, but when you put them out there, what you’re going to do is run half the traffic through each lander.

One of those is going to produce results that are better than the others. Again, you need to be tracking this stuff and have the proper analytics in place. At the end of the day, one is going to work better than the other. From that point on, that becomes your control. Then if you want to continue to do more split tests, you bring in more variations. Does this control continue to win? Who knows, you’ve got to do the tests.

Thanks for spending some time with me today. Again, my name is Charles Lumpkin. You can find more of me at CharlesLumpkin.com. Thank you.

Another year has come and gone, and Google is taking a moment to look back at the happenings of 2009—the people, events and memories that made this year unique. Each year, they examine the billions of queries that people around the world have typed into Google search to discover the zeitgeist—the spirit of the times.

The Zeitgeist is a fun tool to look at the most popular terms of the given year. However, Google trends should always be on the radar of bloggers and merchants for ways to use what is hot to drive traffic to the top funnel of your process. Google Trends measures the fastest growing search terms on the web. Businesses should continue to study the top search trends on Google in order to take advantage of popular topics to drive traffic to their sites.

So of course I am mister morbid insanity, so I will reprint the Dead Celebrities top 10 list for you…

Rest In Peace

1. michael jackson
2. billy mays
3. steve mcnair
4. dj am
5. david carradine
6. farrah fawcett
7. patrick swayze
8. marilyn chambers
9. walter cronkite
10. les paul

But go over to the Zeitgeist home page and see some of the other fun stuff you can get there. You can see the top search terms for your city, or in the news, or in sports. It really is some interesting stuff.

One of the key SEO "myths" is normally the importance of good meta tags for search ranking. SEO companies still to this day will call my office and tell me they can rank our site high by "optimizing my meta keywords". Some days when I am bored, I will drill them like I do other so-called "experts" on the bulls**t nature of their selling points. Other days, I get my joys buy just hanging up on them…LMAO

At one point in time the keyword meta tags had an impact on a web site’s position within the Search Engine Results Pages (SERPS). Now the keywords tag has little impact on where a site will appear in the search results.

Why? Well that answer is simply…Once upon a time, keyword meta was used to rank a site, then soon every webmaster began to OVERUSE them oftentimes. Therefore, the search engines began to place less importance on them.  And now, at least for Google’s web search results currently (September 2009), the reality is that Google could care less. Google doesn’t use the "keywords" meta tag in their web search ranking.

Suppose you have two website owners, Alice and Bob. Alice runs a company called AliceCo and Bob runs BobCo. One day while looking at Bob’s site, Alice notices that Bob has copied some of the words that she uses in her "keywords" meta tag. Even more interesting, Bob has added the words "AliceCo" to his "keywords" meta tag. Should Alice be concerned?

Matt Cutt’s (Google Software Engineer) video explains more…

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As the holiday season will encroach upon us soon, you may have thought about buying some ‘qualified’ traffic for your store. But where to begin? One thing I do is I start at the source.

People will ask me a question about eBay 101, and I respond to them…"Have you read the eBay help page?" And the response 100% of the time is NO!

Now I must admit that when I open the package (usually with electronics) I suck at reading the instructions. I am not a manual reader, but I have my partner who is an avid reader of manuals so I get away with it. I just ask him. LOL…But that is NOT the case when it comes to technology. I am an avid reader when it comes to learning how to use deferent aspects of online technology.

I do not want to be the last one to know about a tool or platform that I am using to make some money. One of the BEST proponents of free resources for using their tools is Google. They have all the bases covered for all the tools they make and how to use them. You can watch videos, read blogs and even get some great PDF how-to’s on it.

So here is one I was reading yesterday and it is FULL of good quality content and it will introduce you to the world of Google Adwords. But even if you are already doing Adwords, this is still a great refresher course. Download it HERE….FREE Adwords Workbook from Google