» Social Networking

What is the nonsense of the economy of free? Well it is not that complicated it is the ability to make sales and income using FREE stuff. There are books and goodwill evangelist that are trying to convince businesses and business owners that marketing with free stuff is a good "new" idea?

How in the world is this such a new idea? Hell, that has been around at least since the phone book. You want to see the marketing of free work in the real world? Just go to a Sam’s Club on a Saturday afternoon, you get free taste samples on every aisle. Must we always state and attempt to explain the obvious to the ignorant? LMAO

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While making his treks across the country, I got a few minuets with Chris Brogan to talk about what is going on with social media, his new book "Trust Agents" and I get to explain what is ColderICE, LOL.

Also in this video my good friend and mentor Brent Leary makes a guest appearance. This was a blast and it is a must listen for anyone into this medium of social marketing, networking and media. Thank Chris for taking the time with me…Too cold, too cold!

 

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[podcast]http://recordings.talkshoe.com/TC-24026/TS-294122.mp3[/podcast]

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Ecommerce edutainment on demand  

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[podcast]http://recordings.talkshoe.com/TC-24026/TS-294122.mp3[/podcast]On today’s show I had a very special guest host. One of my mentors in social media came and co-hosted with me on the show. The result was POWER PACKED, it really was a show that I am proud to have been able to do. Brent is world renown as a leader in Social CRM and blogs over at BrentLeary.com.

He co-wrote “the” book on social media with David Bullock called Barack 2.0 Social Media Lessons for Business recognized by the Wharton School of Business.

Dude, this is a MUST listen show, just hit start and check the show notes below! If you liked it, PLEASE leave a comment below. I want to convince this dude to come back and do it again PLZ, it was fantastic!

B.S. Walks When Money Talks Show Notes (Wednesday114.com)

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1:43 www.StartupNation.com Rich & Jeff Sloan
2:33 Home-Based Business 100 – John from ColderICE.com voted #1 “Savviest in Social Media””
5:38 Twitter List Plug in
6:40 www.HubSpot.com Inbound Marketing by Brian Halligan and Dharmesh Shah
7:01 Website Grader
7:16 Twitter Grader
11:06 Oprah Winfrey
14:00 The “Social Media Expert” SMACKDOWN
16:00 Some Real Experts David Meerman Scott (DavidMeermanScott.com) and Brian Clark (www.Copyblogger.com)
17:13 Breaking down “Social Linguistics”
18:10 LMAO: Dis-pen-sa-tion:  a general state or ordering of things
20:31 Chris Brogan (www.ChrisBrogan.com)
22:50 Twitter Tool Tips: www.HootSuite.com and www.PeopleBrowsr.com
23:47 www.Twubs.com
24:27 Social Mention (www.socialmention.com)
24:45 L.A.ST. – Listening As A Stratgy
26:30 Listen to the customers on Amazon reviews and Epinions.com

On the ColderICE Facebook discussion boards I have asked the simple question; How do you use Social sites to support your business?

There really is NO right or wrong answer here, it is the open question of the week. Do you use it? Should you use it? Should you NOT use it? WHY?

Sure all of the "so-called" savviest in social media experts have a say, LMAO. But it really boils down to the business owners. Is social marketing a tool that you will use? If so how? If not, why not?

Screw the masses, what do YOU think. It is possibly one of the most important topics and it has a vast area of differentiation.

Let me here what you think, simply CLICK HERE and join the discussion.

In September 2009, nearly 27 billion hours were spent on the Internet globally by a record online population of 1.2 billion Internet users age 15 and older. Microsoft Sites accounted for 14.5 percent of total minutes spent online in September, making it the most engaging global property, with Microsoft’s Windows Live Messenger representing nearly 70 percent of time spent on the property during the month.

 

Google Sites captured 9.3 percent of total minutes (2.5 billion hours), with YouTube accounting for nearly half of total time spent (1.2 billion hours) at the property. Yahoo! Sites ranked as the third most engaging Web property at 1.7 billion hours, followed by Facebook.com at 1.4 billion hours. Facebook’s share of attention reached 5.1 percent in September, an increase of 2.9 percentage points from the previous year, as its continued growth in popularity precipitated this surge in share.

  Top Global Properties Based on Total Hours
  September 2009 vs. September 2008
  Total Audience Age 15+ at Home/Work Locations*
  Source: comScore World Metrix
  -----------------------------
                                         Total Hours (MM)
                                         ---------------
                                Sep-2008        Sep-2009      % Change
                                --------        --------      --------
  Total Internet : Total
   Audience                       21,746          26,988            24
  ----------------------          ------          ------           ---
  Microsoft Sites                  2,734           3,920            43
  ---------------                  -----           -----           ---
  Google Sites                     1,703           2,512            48
  ------------                     -----           -----           ---
  Yahoo! Sites                     1,975           1,699           -14
  ------------                     -----           -----           ---
  Facebook.com                       474           1,387           193
  ------------                       ---           -----           ---
  Tencent Inc.                       589             893            52
  ------------                       ---             ---           ---
  AOL LLC                            584             513           -12
  -------                            ---             ---           ---
  eBay                               231             239             3
  ----                               ---             ---           ---
  Fox Interactive Media              361             204           -44
  ---------------------              ---             ---           ---
  Baidu.com Inc.                     175             163            -7
  --------------                     ---             ---           ---
  Lycos Sites                         59             107            81
  -----------                        ---             ---           ---

  *Excludes visitation from public computers such as Internet cafes or
  access from mobile phones or PDAs.

  Global Regions Exhibit Different Preferences at Top Online Brands

A regional analysis of the top global properties in time spent by their visitors revealed different preferences across global markets. Microsoft Sites held the largest share of time spent among the top worldwide properties in Europe (16.8 percent), Latin America (35.9 percent) and the Middle East – Africa (33.1 percent). Yahoo! Sites captured the largest share of time in North America with 11.2 percent share, while also attracting a notable 7.9-percent share of time spent in the Asia Pacific region. Google Sites commanded a strong share of time spent in Latin America (19.4 percent), Middle East – Africa (9.7 percent), Europe (9.6 percent) and North America (9.1 percent). China’s Tencent Inc. captured the largest share of visitors’ time in Asia Pacific with a 10.7-percent share, but had negligible engagement in other worldwide regions.

  Share of Time Spent at Top 5 Global Properties Based on Total Minutes
  September 2009
  Total Audience Age 15+ at Home/Work Locations*
  Source: comScore World Metrix
  -----------------------------

                     Share (%) of Total Time Spent Online in Region
                     ----------------------------------------------
                                                                    Middle
                              North              Asia      Latin    East -
                 Worldwide   America   Europe   Pacific   America   Africa
                 ---------   -------   ------   -------   -------   ------
  Microsoft Sites  14.5%       8.6%     16.8%     6.4%      35.9%    33.1%
  ---------------  ----        ---      ----      ---       ----     ----
  Google Sites      9.3%       9.1%      9.6%     6.4%      19.4%     9.7%
  ------------      ---        ---       ---      ---       ----      ---
  Yahoo! Sites      6.3%      11.2%      2.0%     7.9%       2.1%     4.9%
  ------------      ---       ----       ---      ---        ---      ---
  Facebook.com      5.1%       6.0%      6.6%     2.4%       5.0%     8.0%
  ------------      ---        ---       ---      ---        ---      ---
  Tencent Inc.      3.3%       0.0%      0.0%    10.7%       0.0%     0.0%
  ------------      ---        ---       ---     ----        ---      ---

  *Excludes visitation from public computers such as Internet cafes or
  access from mobile phones or PDAs.

"The Internet continues to be a dynamic and growing environment around the world with the global online population climbing more than 20 percent in the last year," said Jack Flanagan, executive vice president of comScore Media Metrix. "With the U.S. economy only now emerging from a recession, many multinational corporations have shifted the focus of their growth strategies towards developing markets and the Internet represents an important aspect of those strategies. Understanding the global Internet landscape is the first step towards executing effective marketing strategies in these growing markets."

Congratulations!!! You have just duplicated your "un-success". Wow, I am sure you are so proud of yourself. How many platforms do you have ID’s on? How many "booths", websites, stores, blogs, social sign ups, Twitter followers, Linked-In connections? WOW, that is very impressive. The most impressive part is the fact that you are still NOBODY!!!

The late, great Billy Preston (the only person who had a BIGGER Afro than Michael Jackson) had a song called "Nothing From Nothing" and the lyric goes like this:

I’m not tryin’ to be your highness
‘Cause that minus is too low to see, yeah
Nothing from nothing leaves nothing
You got to have somethin’ if you wanna be with me…

—Billy Preston

I remember being a kid and simply loving that jam…but I digress. Look at the simplicity of the words and the message it conveys. Now I want to change it around and spin that to say: Nothing times nothing equals nothing and want to congratulate so many of you for doing multiplication by ZERO! I do not care what number you start with, if you are multiplying it by ZERO the product is still ZERO

Welcome ladies and gentleman to today’s video…….

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This all started from a couple of crazy late-night Tweets after being fed up with the "hype"

And it ended up a Social Marketing Video

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The Conversation Prism by Brian Solis and Jesse Thomas

By Cliff Aliperti

Set it and forget it, right?  That’s the kind of simplicity we all want these days, and Storytlr.com has definitely filled that need for me in pulling together everything I do online.

Founded in 2008 Storytlr comes to us from two person team based out of Belgium and the Netherlands.  From the Storytlr Presskit:

Storytlr is reinventing the personal page by bringing together life-streaming, blogging, and social interactions. It lets you create, aggregate and mashup web content into a highly personalized page. Link it to your own domain, style it, share it. This becomes the place where you define your online identity.

Prior to finding Storytlr I’d been pointing people to my Google Profile to show off all I do online.  Now I definitely believe you should still have a Google Profile because, well, it’s Google, and no matter what you do online your Google Profile is always going to show up on page 1 when someone Googles you.

But that’s just a portal to what you’re doing.  I’d also tried mashing together my online presence with a Tumblr site.  While I like what Tumblr does I prefer the way Storytlr does it:

Beyond pulling in multiple blog posts, Tweets from multiple Twitter identities, my Stumbles, Google favorites, videos, and even eBay listings, what I love about Storytlr is that it allows me to arrange the page exactly how I want to present it to you.

It’s fast and it’s easy to set up.  I think I mention I did mine in one night and it took me about an hour and a half.  It imports all of your old info from the selected sites, allows you to organize it, archive it, and even back it up (worried about lost Tweets?  no more). 

Besides pulling in info from everywhere you are online you can also post links, videos, audio, blog posts direct to your Storytlr site.  There’s simple Disqus integration for commenting and making your site itself more social.

You can even set it up with your own domain name, which gave me the excuse to break out the oh-so-vain cliffaliperti.com.

The most amazing part of Storytlr…it’s free!  Actually, I even prefer the tabbing and organization to the price because (shh, don’t tell them) I’d definitely pay for this service. 

The following video is just under 5 minutes, but it’s enough time to give you a quick walk through both the front and back ends of my Storytlr site.  Have a look:

Sign-up here: Storytlr.com

Back in the day I saw a video by my boy Gary Vaynerchuk (author of Crush It!: Why NOW Is the Time to Cash In on Your Passion). I love to listen and watch him, he was one of the first to usher me into the power of social marketing.

Back in the day, Gary made a video about the power of http://Seach.Twitter.com and why it is MORE relevant for information that even Google.com

So here is an illustration of that principle in a very IN YOUR FACE kind of demonstration. Look guys, if you don’t "GET IT, you had better GET IT!"

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