» Twitter

Today Twitter has announced a new "daily deal" called @earlybird Exclusive Offers, this will be time-sensitive deals on products and events that will appear on the @earlybird Twitter account. People can follow that account to get access to the deals.

The idea borrows from private and limited-time sale sites, like Gilt, Groupon and Woot (which Amazon.com recently acquired), a recent trend in online shopping. It also takes advantage of what companies like eBay, which attributes volumes in sales to posting deals on the Daily Deals, are already doing.

The deals could be on products, like iPods or diapers, or on events, like concert tickets or travel. In a post on a company blog, Twitter hinted that it could filter deals by category, like apparel or gadgets, in the future. Twitter stressed that it would be selective about which deals were offered and “try and make these deals interesting and of value to you.”

The retailers will determine the price of the items and how many are available. Twitter will earn money from the sales. It is experimenting with different models, like a cut of each sale or a fixed price per deal, said Sean Garrett, a Twitter spokesman. The retailers will collect shoppers’ credit card numbers and otherwise fulfill the transaction.

Many of you use Twitter to stay on top of timely, relevant information, and lots of businesses are already sharing special offers on Twitter. We believe that surfacing deals through the @earlybird account will help you discover the best of those deals, as well as find and follow accounts that consistently provide exceptional value.

Twitter @earlybird Exclusive Offers are special time-bound deals, sneak-peeks, and events that are promoted by the official Twitter @earlybird account. We partner with select advertisers and retweet offers that they have crafted only for the Twitter community. Our advertising partners determine the terms of the offer, including availability, amount, and price. As with other forms of advertising from Twitter, we are focused on bringing value to our users and will keep your interests in mind as we develop this program.

How does @earlybird choose these deals?

Every couple days, our Earlybird at Twitter HQ lays a golden egg. Inside this wondrous egg is a piece of parchment with the day’s magical deal.

Seriously… how do you get these deals?

Ok, ok, we partner with advertisers to choose exciting deals we think our users (that’s you!) will like. If you have suggestions of a product/event you want to see featured on this account, feel free to @reply to @earlybird.

Does Twitter make money from this?

Yes, we earn revenue through our relationships with advertisers. Our focus will be to try and make these deals interesting and of value to you. We take pride in being selective about the type of deals we highlight and hope they will be an exciting way to start your day.

This explains it all, I simply am not able to communicate it better. I said it too that social media relevancy must come with some defects. These are all areas for improvement in our use of these tools. I love the freedoms that social media has made common to us all as a vehicle. But this is too damn funny not to post here on ColderICE.com

While keywords are still crucial, search engine algorithms have evolved. Google treats the trust and authority of your domain, what others think about your content, and the words they use to describe it in links as an important indication of quality and relevance.

Thanks to blogging and social media platforms, more people than ever are able to cast their vote on what’s relevant by linking to it, bookmarking it, and tweeting it. Modern SEO is all about crafting content so compelling that other people want to promote it by linking to it or sharing it, which increases your trust and authority and helps the pages you want to rank well for certain keywords.

This free 28-page report by Copyblogger founder Brian Clark provides you a step-by-step strategy for creating content that scores links, is highly readable and engaging, and ranks well in search engines. You’ll discover:

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While making his treks across the country, I got a few minuets with Chris Brogan to talk about what is going on with social media, his new book "Trust Agents" and I get to explain what is ColderICE, LOL.

Also in this video my good friend and mentor Brent Leary makes a guest appearance. This was a blast and it is a must listen for anyone into this medium of social marketing, networking and media. Thank Chris for taking the time with me…Too cold, too cold!

 

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I just downloaded and am playing with this new Windows native Twitter app. It is no secret but I kind of despise the Adobe Air platform. It sucks up memory like a vacuum and has to be rebooted just to release it back.

So Seesmic announced the Preview version Partnered with Microsoft, engineered for Windows and optimized for Windows 7, this preview version of Seesmic for Windows combines the best features from of our ever-popular social application and provides it to you in a native Windows environment.

Fully functional with Twitter, we continue to make Seesmic for Windows a simple yet powerful client application:

• Manage and posts from multiple twitter accounts
• View aggregated Home, Replies, Private and Sent columns.
• Create and save searches
• View your Twitter lists and create your own groups
• Create unlimited columns
• Enable choice of multiple image and url shortening services
• Manage notification of your messages.

Utilizing the best of what Windows 7 has to offer, Seesmic for Windows provides users managing Twitter the best experience available:

• Drag and drop to add user lists
• Sleek and Smooth User Interface
• Increased performance
• Full panel Twitter user profile
• Tabbed view of Accounts and Twitter lists

As with our other Seesmic Products, we continue to listen to your thoughts and feedback on this preview version of Seesmic for Windows and will do our best to release as often as possible.

You can get the preview version of Seesmic Desktop by signing up here:

http://seesmic.com/team.html

Review some quick video tips here:

http://help.seesmic.com/forums/29258/entries/80120

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Ecommerce edutainment on demand  

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[podcast]http://recordings.talkshoe.com/TC-24026/TS-294122.mp3[/podcast]

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Ecommerce edutainment on demand  

Be sure to subscribe so you do not miss an episode.

[podcast]http://recordings.talkshoe.com/TC-24026/TS-294122.mp3[/podcast]On today’s show I had a very special guest host. One of my mentors in social media came and co-hosted with me on the show. The result was POWER PACKED, it really was a show that I am proud to have been able to do. Brent is world renown as a leader in Social CRM and blogs over at BrentLeary.com.

He co-wrote “the” book on social media with David Bullock called Barack 2.0 Social Media Lessons for Business recognized by the Wharton School of Business.

Dude, this is a MUST listen show, just hit start and check the show notes below! If you liked it, PLEASE leave a comment below. I want to convince this dude to come back and do it again PLZ, it was fantastic!

B.S. Walks When Money Talks Show Notes (Wednesday114.com)

Listen to the Show NOW!
(press play button and be patient, it takes a minute to buffer)

OR Click to Download

OR Subscribe to the series via iTunes 

1:43 www.StartupNation.com Rich & Jeff Sloan
2:33 Home-Based Business 100 – John from ColderICE.com voted #1 “Savviest in Social Media””
5:38 Twitter List Plug in
6:40 www.HubSpot.com Inbound Marketing by Brian Halligan and Dharmesh Shah
7:01 Website Grader
7:16 Twitter Grader
11:06 Oprah Winfrey
14:00 The “Social Media Expert” SMACKDOWN
16:00 Some Real Experts David Meerman Scott (DavidMeermanScott.com) and Brian Clark (www.Copyblogger.com)
17:13 Breaking down “Social Linguistics”
18:10 LMAO: Dis-pen-sa-tion:  a general state or ordering of things
20:31 Chris Brogan (www.ChrisBrogan.com)
22:50 Twitter Tool Tips: www.HootSuite.com and www.PeopleBrowsr.com
23:47 www.Twubs.com
24:27 Social Mention (www.socialmention.com)
24:45 L.A.ST. – Listening As A Stratgy
26:30 Listen to the customers on Amazon reviews and Epinions.com

This all started from a couple of crazy late-night Tweets after being fed up with the "hype"

And it ended up a Social Marketing Video

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I do not think I could write this out if I had too. My ability to express myself in words and prose is limited to about 140 characters. So now you understand why I love Twitter so much

So here it is, my theory of the most perfect example of social marketing was revealed to me while watching a bee in the flowers. This is by far the MOST POWERFUL analogy of social marketing I have found. And low and behold I found it by watching a bee do its thang!

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I get this question all the freakin time! People ask me over and over when I am addressing them about Twitter and mention hash tags. Why is there so much confusion over a simple # sign and a few letters?

I guess it all starts with the geek speak they like to put around it, huh?

Wikipedia  says:

A tag is a non-hierarchical keyword or term assigned to a piece of information (such as an internet bookmark, digital image, or computer file). This kind of metadata helps describe an item and allows it to be found again by browsing or searching. Tags are chosen informally and personally by the item’s creator or by its viewer, depending on the system. On a website in which many users tag many items, this collection of tags becomes a folksonomy.

What The Hashtag says:

Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They’re like tags on Flickr, only added inline to your posts. Hashtags can be created by anyone simply by prefixing a word with a hash symbol: #myhashtag.

OMG, that is way too much geek-speak!!! OK, so let me de-geekify the Twitter Hastag for you…