[podcast]http://recordings.talkshoe.com/TC-24026/TS-294122.mp3[/podcast][podcast]http://recordings.talkshoe.com/TC-24026/TS-294122.mp3[/podcast]On today’s show I had a very special guest host. One of my mentors in social media came and co-hosted with me on the show. The result was POWER PACKED, it really was a show that I am proud to have been able to do. Brent is world renown as a leader in Social CRM and blogs over at BrentLeary.com.

He co-wrote “the” book on social media with David Bullock called Barack 2.0 Social Media Lessons for Business recognized by the Wharton School of Business.

Dude, this is a MUST listen show, just hit start and check the show notes below! If you liked it, PLEASE leave a comment below. I want to convince this dude to come back and do it again PLZ, it was fantastic!

B.S. Walks When Money Talks Show Notes (Wednesday114.com)

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1:43 www.StartupNation.com Rich & Jeff Sloan
2:33 Home-Based Business 100 – John from ColderICE.com voted #1 “Savviest in Social Media””
5:38 Twitter List Plug in
6:40 www.HubSpot.com Inbound Marketing by Brian Halligan and Dharmesh Shah
7:01 Website Grader
7:16 Twitter Grader
11:06 Oprah Winfrey
14:00 The “Social Media Expert” SMACKDOWN
16:00 Some Real Experts David Meerman Scott (DavidMeermanScott.com) and Brian Clark (www.Copyblogger.com)
17:13 Breaking down “Social Linguistics”
18:10 LMAO: Dis-pen-sa-tion:  a general state or ordering of things
20:31 Chris Brogan (www.ChrisBrogan.com)
22:50 Twitter Tool Tips: www.HootSuite.com and www.PeopleBrowsr.com
23:47 www.Twubs.com
24:27 Social Mention (www.socialmention.com)
24:45 L.A.ST. – Listening As A Stratgy
26:30 Listen to the customers on Amazon reviews and Epinions.com

Post from: ColderICE eCommerce Video Blog

Brent Leary Guest Hosts on B.S. Walks When Money Talks

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An eBaybe from Texas! Yep, that is how I would best describe Ms. Jackson. She so reminds me of my roots from when I was growing up in a small town in Texas called Irving. There is something about a Texan that is very uniquely engaging. I had a chance to meet Melinda in June when she traveled to Atlanta as the winner of the Chest To Save Breast (Breast Cancer Charity) auction.

Now I got a chance to sit down and hear about her PowerSeller selling success on eBay. Galleria Gifts is her eBay Store. I guarantee she will charm you with her sweet southern voice, and knock you out with her vision and wisdom. Melinda is

an eBay PowerSeller & Education Specialist, Podcaster, and eCommerce Coach. She is a co-hosts with Beth Cherkowsky on RRBRadio.com & she also does double duty on eBay and Beyond radio with Dave White

So kick back and let’s talk eCommerce with Melinda Jackson…

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PowerSeller Spotlight :: Melinda Jackson is Galleria Gifts

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From time to time we have a guest post or two from Cliff Aliperti. Cliff is a collectibles PowerSeller on the eBay platform and brings unique insight to ecommerce from the collectables side of things.

Unique one of a kind items on the eBay platform is an entirely different business model that what I normally do. For me it is refreshing to read Cliff’s stuff and hear his insight. Cliff not only blogs on our site here at ColderICE.com, but he has his own Vintage blog at http://VintageMeld.com and he even does collectables videos on Viddler. Cliff’s store is at http://www.things-and-other-stuff.com/

Check out our interview and soak up some of the good stuff from this guy. He really knows his stuff and has been doing eBay for a long time in the collectables categories.

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ColderICE Interview: eBay Collectables Seller Cliff Aliperti

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This weeks episode completely is dedicated to the changes on the eBay platform. The changes have been vast, and you might want to take a listen. I give my views on them, so check it out NOW!

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Post from: ColderICE eCommerce Video Blog

B.S. Walks When Money Talks (Episode 22) – The eBay SR2 Changes

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Why oh why is the eBayosphere all up in arms? Well it is quite simple. Back in September 2008 eBay changed its policy for what is known as “round tripping” links. Ebay pays affiliates for driving traffic to eBay through ads, websites and keywords etc. Many of these affiliate will set up shops that contain eBay product ads and those ads drive buyers to the eBay site. When a buyer makes a purchase a portion of that is paid to the original sender of that traffic.

One of the techniques used by some of the “black hat” crowd was to take a buyer on eBay, off the eBay site via methods of showing more pictures, or extra descriptions or even via email in response to customer questions. When the buyer would visit this off eBay link, they would drop an affiliate cookie into the browser and then get paid from eBay as if this was a true referral, hence the name “round tripping”.

To combat this behavior eBay announce the “ART (Anti-Round Tripping) rule” to much HOOPLA in the ePN community.  eBay has responded that …

“Our goal in making this change to our Terms and Conditions is to ensure that affiliates are getting compensated for bringing us traffic to eBay, not for taking traffic that is already on eBay through a link to another page deliberately and sending it back to us with a cookie to get credit for a subsequent transaction.” … “you can’t send buyers from an eBay page to another page that can set ePN (eBay Partner Network) cookie and bring them back.”

At issue for sites like Auctiva was many of their free tools and seller stores would post inside of auctions on eBay and drive buyers from one item to others offered by sellers using affiliate codes. Auctiva would be paid a fee for this “traffic” PRIOR to the changes in the terms of the ePN agreement. Once eBay made the change, Auctiva was a dolphin caught in a tuna net. Their major revenue model just got 3 flats and nail in the 4th tire. This puppy was on life support overnight!

So now after attempts to breath life into the model the CEO, Jeff Schlicht has revised his platform and announced a fee based platform beginning on July 1, 2009.  Buy doing this move in such a stunning fashion BLOOD is in the waters now and the sharks are schooling. With the Monster Virus fiasco earlier this year, and now this MAJOR change, other service providers see an opportunity to take share and they are gearing up for a hoped Auctiva exodus by users.

Reports are saying that Vendio is making an offer of FREE service tools for 2009 for all former Auctiva users. However, I have not spoken with anyone from there to corroborate that report so right now it is just a rumor.

But I did speak with the new Marketing Director for InkFrog over the weekend. Deb Levitt (of AsWas) is now working at the marketing helm for InkFrog. She was very candid about what they have in place to assist users wanting to switch.

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Auctiva Hi-Jacks Sellers Wallets While InkFrog and Others Leap To The Rescue

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I am just sick of it! This Gary Vaynerchuk (not Vanerchuck), host of WLTV (Wine Library TV) is EVERYWHERE, he gets PAID to drink wine on TV, hob nobs with celebs, and NOW he get to drink Vino with best selling author Samantha Ettus on her new show at ObsessedTV.com.  You know what GARY, NOW, I am jealous!

Samantha Ettus is a serious triple-threat, she is BRILLIANT, Confident and may I say…”drop dead” beautiful. Now top that off with a killer New York accent, mix it up and put it all together, on set, with an interesting guest and some “Vino with Vaynerchuk”! You simply got the HOTTEST new property on internet media.

Samantha the best selling author of “The Experts Guide to Doing Things Faster”, she is a graduate of HARVARD UNIVERSITY with a BA in Social Anthropology and an MBA. While doing my interview prep, I got kinda nervous. Sure I speak to many CEO’s and geek’s like me, but come on, Harvard grad?!? Dude, I was like trippin, thinking that I might just come off sounding too stupid, LOL

However, the GENUIS of Samantha as a talk show host is her ability to create a conversation with her guest. That comes through on every episode. She gets to the core of the person and the person becomes the REAL story. By the time the episode ends, you really feel you know the personality behind the product or brand.

I am already a HUGE fan of the show. You can catch Samantha weekly at ObsessedTV.com for some exceptional and revealing interviews. New web episodes drop on Tuesdays and Thursdays and you can see past episodes HERE so you can catch up on the obsession.

Listen to this KILLER ColderICE interview from a Harvard MBA as she tells us about personal branding, getting to rainmakers and how to be successful with your brand management. This is NOT some celeb fluff, NOT here baby. Samantha “gots” the chops, the background and brings the business acumen.

She really blew me away with what she has to say about how she got people like Sir Richard Branson, Larry King, Donald Trump and Jennifer Capriati to contribute to her book. And she tells how a quick meeting with Gary Vanerchuk turned into a great partner product like Obsessed TV…LISTEN NOW!!!

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Post from: ColderICE eCommerce Video Blog

I Got An Obsessed “CRUSH” On Samantha Ettus, Damn You Gary Vaynerchuk

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