» brent leary

Brent Leary and myself got into a great discussion about how some pretend to have influence simply because they have a few followers.

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Show Notes:

1:20 Outlook for 2010 in Business is optimistic
2:10 National Retail eCommerce numbers beat expectations
3:52 Amazon Kindle e-book sales crush it
5:20 The Apple iPad reviews
8:27 Lessons from Conan O’Brian from Tonight Show
12:00 The Appearance of influence with social media
15:03 The @Wiseman23 Twitter threat 
17:23 Tit-for-Tatter-Twitterers
18:00 Measuring Influence
18:00 Brian Clark (Copybloger.com)
18:39 Guy Kawasaki on Twitter
18:50 Oprah Winfrey on Twitter
19:07 Bill Gates on Twitter
19:30 Chris Brogan/Liz Strauss/Gary Vaynerchuk
23:30 Man vs. Wild
25:10 Levar Burton

Brent recently blogged on this topic with a post called Please Stop Automatically Equating Number of Twitter Followers With Real Influence

So can Twitter make you appear to look influential in a short amount of time? Apparently so, because people will give you the time of day if you have thousands of followers. Can you automate the process of appearing influential on Twitter? Absolutely – I’ve seen people’s followership rise quickly.. people I’ve never heard of before (regular non celeb types), even when they weren’t tweeting all that much…mostly through using some kind of service.

— Brent Leary

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While making his treks across the country, I got a few minuets with Chris Brogan to talk about what is going on with social media, his new book "Trust Agents" and I get to explain what is ColderICE, LOL.

Also in this video my good friend and mentor Brent Leary makes a guest appearance. This was a blast and it is a must listen for anyone into this medium of social marketing, networking and media. Thank Chris for taking the time with me…Too cold, too cold!

 

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[podcast]http://recordings.talkshoe.com/TC-24026/TS-294122.mp3[/podcast]

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[podcast]http://recordings.talkshoe.com/TC-24026/TS-294122.mp3[/podcast]On today’s show I had a very special guest host. One of my mentors in social media came and co-hosted with me on the show. The result was POWER PACKED, it really was a show that I am proud to have been able to do. Brent is world renown as a leader in Social CRM and blogs over at BrentLeary.com.

He co-wrote “the” book on social media with David Bullock called Barack 2.0 Social Media Lessons for Business recognized by the Wharton School of Business.

Dude, this is a MUST listen show, just hit start and check the show notes below! If you liked it, PLEASE leave a comment below. I want to convince this dude to come back and do it again PLZ, it was fantastic!

B.S. Walks When Money Talks Show Notes (Wednesday114.com)

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1:43 www.StartupNation.com Rich & Jeff Sloan
2:33 Home-Based Business 100 – John from ColderICE.com voted #1 “Savviest in Social Media””
5:38 Twitter List Plug in
6:40 www.HubSpot.com Inbound Marketing by Brian Halligan and Dharmesh Shah
7:01 Website Grader
7:16 Twitter Grader
11:06 Oprah Winfrey
14:00 The “Social Media Expert” SMACKDOWN
16:00 Some Real Experts David Meerman Scott (DavidMeermanScott.com) and Brian Clark (www.Copyblogger.com)
17:13 Breaking down “Social Linguistics”
18:10 LMAO: Dis-pen-sa-tion:  a general state or ordering of things
20:31 Chris Brogan (www.ChrisBrogan.com)
22:50 Twitter Tool Tips: www.HootSuite.com and www.PeopleBrowsr.com
23:47 www.Twubs.com
24:27 Social Mention (www.socialmention.com)
24:45 L.A.ST. – Listening As A Stratgy
26:30 Listen to the customers on Amazon reviews and Epinions.com

This was a short 7 minute presentation that comes from the Ecommerce Summit sponsored by The Professional eBay Sellers Association (PeSA) and the Ecommerce Merchants Trade Association.

He is an intro for the Social Media Marketing panel discussion featuring heavy hitters in social media like Brent Leary, Jay Berkowitz and the king of Pay It Forward marketing Chuck Hester. I hope you enjoy it, I was SOOOO nervous but I think I didn’t stumble too much

Here is the video and the slides (below)

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On of the great people I got a chance to meet and speak with during the PeSA Summit was Chuck Hester who is a master of communicating and using Linked-In. Chuck is the Communications Director with iContact and was really cool dude and knew his stuff.

I was honored to be able to host a Social Media panel discussion that included (from L to R) Brent Leary, Jay Berkowitz, Chuck Hester, and James Wong. All of these great minds in social media converged in Atlanta for the Ecommerce Summit and it was on the the highly rated and talked about session at that event.

 

Check out this great interview that Mr. Hester just did with the folks at Ragan.com. Listen to Chuck share his secrets on how to effectively use Linked-In to connect to any industry expert and leverage that connection to THEIR advantage, which in turn can lead to great things for yourself. This is what social media is about.

BRAVO Chuck! That’s some gooooood yummy stuff, LMAO

Wow man, I just got myself back together after this weeks Ecommerce Summit in Atlanta. I had a really good time, seriously. This whole event from start to finish was 1000x better than I  could have ever expected. From signing eBay execs (Usher Lieberman) doing karaoke at Joe’s College Park Tavern to the great presentations that I attended and the poker tournament that I sucked at.

What made this year so much fun and valuable was the networking. Sure the presentations were TOP NOTCH, the vendors were informative and the staff very friendly…but the members and the guest were ALL here to network and share with each other. That had a lot of power and always does at these events. This was NOT about exclusivity, it was ALL ACCESS inclusivity.

After the presentations were done, you could find all the presenters and attendees mixing it up TOGETHER throughout the hotel, restaurants and bars. You got to meet, greet, shake hands, ask questions and pass out cards to everyone. It really was a chilled out atmosphere. There was a poker tournament and casino tables set up for some after hours activities. So a good time was guaranteed by all.

I got SO MUCH footage to comb through and some cool information to share with our readers, as ColderICE has some exclusive nugget to dispense for you guys. But right now, please enjoy these photos that Joe Cortez (PeSA Founder) made available.

 

Dave White of eBay and Beyond with Melinda and Kat too!!!

 

Peggy Duncan presents on time management for business owners

 

Brandon Dupsky Executive Director of Ecommerce Merchants

 

(From left to right) Brent Leary, Jay Berkowitz, Chuck Hester and James Wong

Joe Cortez (PeSA Founder) Jonathan Garriss (Executive Director)

Richard Brewer Hay and Usher Lieberman of eBay.com

Scot Wingo, Jonathan Garriss, Michael Levit

Randy Smythe helps sellers get familiar with Buy.com

"Your Boy ColderICE" was in da house too

Every once in a while something in your life that you read or hear changes your business. Something with a NEW tactic, or technique makes what was work at 10% change the response rate to 90%.  I have been fortunate enough to have met and even dined with two of the GREATEST minds in marketing.

David Bullock and Brent Leary are in the stratosphere of their respective games. Brent is the countries leading authority on CRM and CEO of CRM Essentials. Brent was named CRM Magazine’s 2004 Most Influential Leader and he  consults Fortune 500 companies and commands fees upwards of $50,000.00 or just to write white papers!

David Bullock is the leading Tuguchi Testing MASTER and commands up to $6000.00 for a consultation. David is also a staff member of the StomeperNET team of advisors.

During the StomperNET Atlanta event, Mr. Bullock was the keynote presenter. Guess what? They are here with your boy!!! HOLY freakin’ COW they BOTH sat down with me in Atlanta to talk about this incredible new work that they co-authored.

What if you had the INSIDE secrets to gaining the most powerful position in America? Would that information possibly position you to increase business?

What if you have a TEAM of business consultants, that could take apart the Barack Obama social media strategy and then apply it to YOUR BUSINESS? Would that possibly change your business?

What if you had that same TEAM extract the lessons and put it in a work book that you could follow step-by-step? Would THAT change your pocketbook?

What if I told you that it has been DONE and  the tools to do it were FREE and the manual to do it is available NOW? Would you jump on it?

I DID!!! My business has been TRANSFORMED by this book!  Zero Political Rhetoric, 100% Business Insight.  Dude you have GOT to watch this video… This is NOT A TEST!

 

ColderICE.com Exclusive Money Back Offer…

Thanks to the book authors, Brent Leary and David Bullock for making this possible. Coming next MONTH I am going to make the lessons of this book a private ColderICE.com study. As such, anyone that wants to go through it with me can also get BONUS materials ONLY available when ordering with the following LINK

HURRY, cause they only gave me access to 25, WTF? I know they will be gone in NO TIME, so DO NOT Wait! ORDER YOUR COPY NOW and if you do NOT like it, I will PERSONALLY guarantee your purchase. If it is not worth every hard earned penny I will take it back with a money back hassle free return for 100% of what you paid!  ALSO I am going to ship it to ALL OF MY 25 ColderICE BUYERS for FREE!!!

ORDER YOUR COPY NOW

Zero Political Rhetoric, 100% Business Insight

Through the use of podcasts, blog posts, screen shots, PowerPoint presentations, and links to over 100 documents, David and Brent set all politics aside and pull apart Obama’s social media strategy, extracting the lessons, tools and insights your business needs to survive and thrive in “Web 2.0”.

• How to keep your customers engaged with you all the way to the “sale”…instead of losing them after the first call

• How to turn your best customers into enthusiastic sales people…who work for free!

• How to use social media tools to become the “authority” in your marketplace

• How to access a mountain of website traffic…without knowing a single thing about SEO or Pay Per Click

• Web 2.0 Etiquette.  Old advertising rules no longer apply…are you making these fatal mistakes in your marketing?

• How to get real-time customer satisfaction data without ever conducting a survey or expensive focus group.

• How companies like JetBlue use Twitter and other tools to “spy” on their prospects…and get the jump on their competition

• How social media can slash, or even eliminate, your marketing budget

• How to use 2-way communication to bond with your customers…even if you never meet them face to face.

• How to use social media to create a “Feeding Frenzy” for your next product launch

• How to set up your own “television station” …for free

• How to get your customers to create content for your website.

• How over-controlling your marketing message can kill you.

• How to use social media to form your own research and development team…who work for free

• Your ad in a video game? How to think creatively and reach your customers where they “hang out”.

• Transparency and authenticity…does your company passes the test?

ORDER NOW and take part as we study these lessons TOGETHER!!!

Plus get EXCLUSIVE content that the authors have made available ONLY to ColderICE.com readers.

Only 25 Copies made available so get in on this offer NOW!!! 

ORDER YOUR COPY TODAY

Click Here for the information

This is somewhat for the geek in me, but also just to reiterate what Brent Leary and I spoke about last year on his interview call. The iPhone and cellular technologies are not kids toys anymore. These are the pocket PC of the NOW. It is not something down the road, it is today!

• 13.7 Million Units Sold
• 25,000 Applications
• 800 Million Downloads
• Application eCommerce (hmmm…what’s could be next?)

The iPhone 3.0 is pushing the market forward and making business, transaction and payment easy. Should you be planning for the coming wave of users that ONLY have phones? Why will this new generation lug around big laptops any more? How will you keep up and stay relevant?

These are the questions I am asking my team, are you asking yours?

The Sneak Peak Video

 

Copy and Paste Function

Peer to peer networking

Happy New Year to each and every one of my readers here at ColderICE.com. You have truly made the inauguration of this blog at rousing success. I have made many friends and associates in the short time since I started this and it has been fantastic!

Going into the new year, I have plans for an even BETTER service to offer you and to make ColderICE.com what I have desired it to be. The site is ICE which actually is an acronym for Internet Commerce Education, in case you did not know.

So I want to give you Top List for all the best stuff in 2008!

My Top 5 Best Interviews – These are the can’t miss interviews that you have to have on your listen list.

1) Jay Berkowitz Interview – Author of the 10 Golden Rules a MUST listen!

2) David Bullock Interview – All I can say is AWESOME!

3) Ron Saxton Interview – He drops some “bombs” on the some eBay sellers in his 2 part interview.  (Part 1 and Part 2)

4) Sherman Hu Interview – Packed with web/blog tools and strategies

5) Brent Leary Interview #2 – The realization that cell phones are the new pocket PC and the need to prepare is way ahead of the curve.

Bonus Pick — This one is not on this blog, it is from an older blog we had up before this one, so there is no link, you have to play it below….

Why You Should Own Your Own Business NOW! (John Lawson & Jeff Brathwaite)

My Top 3 Best Videos (ranked by viewer popularity)

1) This is the one that started it all. My first ever video is still the most watched of them all!

This is from way back in August of 2008 and right after eBay announce all the major changes. It is classic “bullsh*t” from eBay Townhall calls with a cherry on top from me  for comic relief

2) Next is my most recently recorded one, but I have been getting huge amounts  of views and phenomenal feedback from this one on “The eBay Alternative: Planning for Multiple Income Streams.

3) This video while it is fun, the message for our planet is clear. Please pass this one on to your friends. Lets make a change in this industry “Biz Minute Video: How to Kill The Planet? Buy More Software“

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Wow, I was in a lonely parking deck, the city, New Orleans. While New Orleans is still standing, it is far from what it once was. The spirit is willing and the place is making great strides to recover from that Katrina b*tch.  We had just finished the first day at the PeSA conference 2008 in NO and my car was parked in a deck down the block and across the street. I had to record some videos earlier that day with products (some of the wares I sell from 3rd Power Outlet) and I had some pretty heavy baggage.

As I walked up to the parking garage, it amazed me how quiet and almost lonely the streets of downtown New Orleans are near the convention center. Sure the traffic was whizzing by, but there really was not much foot traffic, no one really around. I approached the counter in the parking deck and walked to the cashier. And then another person (David Bullock) got in line behind me.

What was odd is that I did not see him come in, nor did I directly recognize his presence in line behind me. As I was talking to the parking agent, she presented the bill, I think it was $5.00, then she said the dreaded words “CASH ONLY”. My heart sank, because I hardly ever carry cash and I had spent my last few dollar on food at the event. I knew that I was going to have to lug all that crap back over to the ONLY active building in the area the Convention Center, just to find an ATM.

It is New Orleans hot and humid and I am not looking forward to the trek. I lamely try to appeal to the parking attendant to reconsider my credit card. Hey, its a black card? I will bring you 5 back tomorrow, we both laughed jokingly as I prepared myself to go back the center. Then the guy behind me jumps up and says “I got it man.” Wait did he just say? WTF? HUH? Are you serious?

David says, yeah, no problem bro, I got it for you. I turned to see this young man in a suit and tie….now if you know me, you know that suit and tie means…”Can’t truss it”, yep that is the old Public Enemy song, that always plays in my head when I see a dude in a suit and tie, LMAO.

So this guy whom I have never met, was just standing in line and did a good citizen deed from the heart. I was ever so  grateful to him and thanked him profusely as we walked to our cars and he waved it off like, “dude don’t worry, no problem, glad to help.”

From this chance meeting, I met the genius mind that is David Bullock. It is with that same giving, helpful spirit, “the good Samaritan in the parking lot”, that David brings to his clients and customers. He is open and willing to “help a brother out” that really makes David a rarity in the dog eat dog world out there.

David Bullock is truly on of the sharpest knives in the draw. And for me, there is that old saying.

“Steel sharpens steel as iron sharpens iron, so shall one man sharpens another – Prov 27:17

So anytime I get to chat with Mr. Bullock I leave the conversation sharper than when it started.

You do NOT want to miss this killer interview here with David Bullock The dude is so “money” baby, hell yeah! In the interview he talks about so much good information like social media, crowd sourcing and even touches on  the new small business workbook that he and Brent Leary are putting together.

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