Hey guys, I am sitting here right now packing my bags. I am preparing to hit the road in the morning to ChannelAdvisor Catalyst event in North Carolina.
For me this is the event of the year business wise and I so look forward to it every year. As I am preparing to take off, I am having a moment of pure wonderment and I am somewhat in awe of loving what I do and what I have become. But first I had to ask myself, “Do You Like What You Do?”
This was recorded LIVE in Las Vegas at the eCommerce Summit 2010
Every day, thousands of small businesses and entrepreneurs miss out on millions of dollars in revenue simply because they don’t know how to utilize the Internet for marketing and selling. This is NOT your same old ABC stuff, these are actual eCommerce practices for Social Media that will yield bottom line results and amp up your business.
You comments from the #ICENotes hash tag. You can use Twitter to add comments here by simply including the #ICENotes hash tag. Enter your comments, I would really like to hear them!
You can listen to the full presentation above, the slides are below and here is a little information for you…
In the meantime, let me share with you a few links to get you started:
HootSuite - You can track, analyze, and review your links. You can schedule tweets for another time. You can search, separate, and organize your friends. It takes 5 different tools I was using and puts them all into one place.
Free Ecommerce Icons – Nice set of Icons that will help you create some wonderful images on your website.
Rapportive - This neat little Firefox add-on is a MUST HAVE for Gmail users!! Instead of showing you worthless Google Ads that don’t mean a thing to you… you will now see the sender’s photo, social media links, and some of the last Tweets they wrote. WOW! Use this tool to get personal with your customers and keep that customer for life.
Wibiya - This little toolbar is perfect for blogs or websites. You can add translation tools, testimonials, search, twitter, facebook, and many other tools that will help keep your customers interactive with you and your website.
Survey Monkey – Do you know what your customers want? Do you know what your customers need? Why not ask them instead of assuming? With Survey Monkey you can now get input from your customers… for FREE
TubeMogul – Why upload your videos to just YouTube when you can upload your videos to several online websites with one click of a button? TubeMogul will help you save time and help your search engine rankings!
Kampyle - Get honest feedback from your customers that you can use to make your website better. This wonderful feedback form will help you learn what you are doing right… and wrong.
Thanks to Shawna Fennell for compiling the list of tool, check her full blog post HERE and here me on her show with a post presentation interview below…
Post Presentation Interview with Shawna Fennel
(press play button and be patient, it takes a minute to buffer)
You can listen to the full presentation above with the slides.
In the meantime, let me share with you a few links to get you started:
HootSuite - You can track, analyze, and review your links. You can schedule tweets for another time. You can search, separate, and organize your friends. It takes 5 different tools I was using and puts them all into one place.
Free Ecommerce Icons – Nice set of Icons that will help you create some wonderful images on your website.
Rapportive - This neat little Firefox add-on is a MUST HAVE for Gmail users!! Instead of showing you worthless Google Ads that don’t mean a thing to you… you will now see the sender’s photo, social media links, and some of the last Tweets they wrote. WOW! Use this tool to get personal with your customers and keep that customer for life.
Wibiya - This little toolbar is perfect for blogs or websites. You can add translation tools, testimonials, search, twitter, facebook, and many other tools that will help keep your customers interactive with you and your website.
Survey Monkey – Do you know what your customers want? Do you know what your customers need? Why not ask them instead of assuming? With Survey Monkey you can now get input from your customers… for FREE
TubeMogul – Why upload your videos to just YouTube when you can upload your videos to several online websites with one click of a button? TubeMogul will help you save time and help your search engine rankings!
Kampyle - Get honest feedback from your customers that you can use to make your website better. This wonderful feedback form will help you learn what you are doing right… and wrong.
Thanks to Shawna Fennell for compiling the list of tool, check her blog post HERE
In my course of advising many small to medium ecommerce business I run across dozens of them that are actually operation "illegally"! I am surprised by the number of them that are in violation of state and local laws by not have a simple $20-$50 license. But worse than that, they limit their access to go quality wholesale opportunities because they are still running the business like a hobby….#FAIL folks!
Every business needs one or more federal, state or local licenses or permits to operate. Licenses can range from a basic operating license to very specific permits, (e.g., environmental permits).
Regulations vary by industry, state and locality, so it’s very important to understand the licensing rules where your business is located. Not complying with licensing and permitting regulations can lead to expensive fines and put your business at serious risk.
Many types of businesses need to obtain some type of business or professional/occupational license or permit from a state government. Choose a state to find out about specific license and permit requirements in the state where your business is located.
When signing up for a license, permit or registration, keep track of those that need to be renewed on a regular basis and keep a calendar of renewal dates.
Maintain a copy of all licensing applications and forms in your business records.
Make sure you follow rules for displaying your licenses or permits. Most states and localities require business to prominently display their business licenses so customers can see them.
If you are thinking of expanding your business, whether it be expanding your building or launching a new product or service, you may need additional business licenses.
As many of you know I shoot my videos in my crowded office space. A while ago I had a very talented videographer suggest to my that I should get a backdrop so I could remove the "clutter" in my video backgrounds.
I gave it some serious consideration and then rejected the idea for 2 reasons. The first reason was because I felt it added validity to the fact that I not only "talk the game, but I walk the talk" and 2nd was selfish in that I did not want all the hassle of setting up my video screens each time I wanted to talk.
Boy, that picture is a WOW’er isn’t it? LOL But lets get to the point here. You want your business to strive, be successful and profitable and every once in a while it needs some adjustments. Be sure that your choice for information and education comes from those who know what they are doing and are doing it to success! Anyone can slide under the car (well she can’t) but it is the work that counts. As pretty as those legs are, would you trust her to fix your breaks? Probably not!
This is your business and it pays for your life, do a little due diligence when it comes to the web. Just because someone has a keyboard and a blog that does NOT mean they know what the hell they are talking about. What history do they have in business? How is their business going? What is the status of their success? While I can appreciate good fiction, I am NOT looking for it in business writing. Choose your advice and your advisors carefully. Check their fingernails, before you let them under the hood!!!
These two presentations are focusing on social media and its possible uses for businesses. The first one is conceptual while the second on is factual with data rich content.
While not new, shiny or a hot topic any more, email marketing is still one of the BEST ways to interact with your customer base and to engage them in your sales funnel.
Amazingly the principles of "good" marketing ideas are almost timeless. Yes, this presentation below was given more than 4 years ago. It includes 101 ideas for internet marketing and about 95% are STILL RELEVENT! Just goes to show how timeless solid information can be.
If you find your self going from broke and having nothing, to self made and independent. DO NOT go back. Well at least don’t go back without kicking and screaming!
The FREEDOM of being self-made is way more valuable than the money. NEVER forget that, it is the freedom that allows us to make the money. Spending 8 hours working for someone else and spending your most precious assets…the mind, on other folks stuff? OMG that is what makes you successful!
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Don’t not give up that freedom, give the credit cards back, sell the car and HUSTLE. But whatever you do, don’t give up that freedom lightly. That is the key to your business success. For me, the freedom has to be the last resort. I left the plantation with no intention of ever going back…I will sell fruit on the corner first! I love my freedom.
“AMP UP Your Ecommerce Business with Lisa Suttora of WhatDoISell.com!”
Are you ready to amp up your business, make the move from eBay to your own website… and discover the mindset that it takes to get there?
Then you’ll want be here when I sit down with John Lawson from ColderICE.com to talk one-on-one about what it really takes to take your online business to the next level!
Starting on eBay in 2002, John has gone on to sell more than $6,ooo,ooo (six million dollars) of urban-wear online .
In 2009 he became a force in social media, using Twitter to create a completely new business in less than a year.He’s received industry wide recognition for his business acumen including his recent business profile by American Express®.
… And most importantly, what makes John stand out in the world of ecommerce experts is his forthright approach to sharing the "read deal" behind success.
And that’s what you’ll hear in this interview - John will share not only tactical strategies for ecommerce advancement, but we’re also going to talk live & uncut about what it takes "between the ears" to make it in the world of online sales.
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Listen to the Teleseminar NOW! (press play button and be patient, it takes a minute to buffer)
Dude, that is one UGLY-Ass Baby right? Of course it is! But would we tell the mother that? NO of course not, that is just not socially acceptable.
But in business you really should not make it "your baby". You should not be that attached to your business tools (blog, processes, products, website, logo, etc.) You have got to REMOVE the PERSONAL!
Comments about your business can not be taken personally. How in the world can a business survive if it is your "baby" and as such, immune to criticism? Dude, just check out the Ugly Baby video, LMAO!
Do you want to do big things in business? Well remember the old saying "A fish will not outgrow its environment?" well…
It is not true that fish will only grow to fit their tank. This is an "old wives’ tale" and one of the most common myths about fish today. This misinformation is perpetuated by the fact that most fish will die before they visibly outgrow the tank they are housed in.
So what do that mean in business? Check out the video…
I was at an event yesterday and they asked me to stand up and give 1 tip or takeaway to be successful at business. I HATE when they do that to me! Why? Because I could give at least 20 GREAT tips, LMAO
But the limited me to only one and this is what I told them. Immediately after getting back I made this video, cause I do not think I have ever said this before on the website.
In my course of advising many small to medium ecommerce business I run across dozens of them that are actually operation "illegally"! I am surprised by the number of them that are in violation of state and local laws by not have a simple $20-$50 license. But worse than that, they limit their access to go quality wholesale opportunities because they are still running the business like a hobby….#FAIL folks!
But lets get to the point here. You want your business to strive, be successful and profitable and every once in a while it needs some adjustments. Be sure that your choice for information and education comes from those who know what they are doing and are doing it to success! Anyone can slide under the car (well she can’t) but it is the work that counts. As pretty as those legs are, would you trust her to fix your breaks? Probably not!
Dude, that is one UGLY-Ass Baby right? Of course it is! But would we tell the mother that? NO of course not, that is just not socially acceptable.
