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Facebook Is Quickly Climbing Up In Online Video Ranking

colderice
Written by John View Comments
Last Updated August 18, 2010

moz screenshot 2 Facebook Is Quickly Climbing Up In Online Video RankingAn increasing number of users are turning to Facebook to watch their favorite films and online videos rising up to 47 million people this last July. According to recent statistics by comScore, Facebook has reached the third spot among the most popular websites when it comes to broadcasting online videos.

Google Sites keeps the number one spot being the most popular source of online videos, attracting 143,000,000 viewers and Yahoo keeps a steady second place with 55,000,000 viewers. The rest of the list is integrated by Microsoft Sites with 45 million viewers, VEVO (43 million), Fox Interactive Media (38 million), Turner Network (33 million), Viacom Digital (30 million), Disney Online (28 million) and finally Hulu with 28 million spectators.
In a nutshell, these numbers let slip that 84.9% of U.S. Internet users viewed online video.

Video ad statistics go as follows; Hulu produced the highest number of video impressions at 783 million, Tremor Media Video Network ranked second overall (the highest one among video ad networks) with 452 million ad views, followed by BrightRoll Video Network (248 million) and Microsoft Sites (232 million). The rest of the list is formed by Google Sites (219), Crosspoint Media (206), SpotTXchange Video Ad Network (170), CBS Interactive (134), BBE (120) and Viacom Digital (110).

moz screenshot 3 Facebook Is Quickly Climbing Up In Online Video RankingAmericans viewed nearly 3.6 billion video ads and reached 44.5% of the total U.S. population an average of 27 times during the month. Hulu delivered an average of 27.9 over the course of the month. The top video ad networks, in terms of their potential reach of the total U.S., population were: ScanScout Network at 40.5 percent, BrightRoll Video Network at 39.4 percent, and Break Media Network at 38.7 percent.
The average online content video duration was 4.8 minutes, while the average online video ad was 0.4 minutes. Video ads accounted for 9.8 percent of all videos viewed and 0.9 percent of all minutes spent viewing video online.

However, ComScore’s statistics do not take into consideration the videos linked directly by their users through the social media website’s video tool from YouTube; therefore, there may be some miscalculation when it comes to determining Facebook’s performance in this field. Watch out for Facebook!

 Facebook Is Quickly Climbing Up In Online Video Ranking

 Facebook Is Quickly Climbing Up In Online Video Ranking

Does Blog Frequency Matter for Google SEO PageRank?

colderice
Written by John View Comments
Last Updated July 12, 2010

Some people are under the impression that blogs are good for SEO only if they’re updated frequently. How much does frequency play into PageRank for blogs & other dynamic sites? Isn’t the content more important than the simple # of posts per day/week?

Google Celebrates the 30-Year Anniversary of Packman – Insert Coin to Play

colderice
Written by John View Comments
Last Updated May 22, 2010

pacman 2 thumb2 Google Celebrates the 30 Year Anniversary of Packman   Insert Coin to PlayBy far for me, this is the BEST home page Google has ever had!!! OMFG dude, I spent my entire life savings on this game to learn the patterns and try to get the high score. My days in the arcade with rolls of quarters in hand, boy this brings back memories for an old man :-)

Google is doing their part to commemorate the Pac Man anniversary and it began the celebration on yesterday. When you click on Google to do a search, their latest Doodle on their homepage is an actual Pac Man online game. The game will start if you click the button one time that says insert coin, and you will be playing the game.

image thumb1 Google Celebrates the 30 Year Anniversary of Packman   Insert Coin to PlayIf you click the insert coin button two times, you can play the Ms. Pac Man version, that is a 2 player game. A player can move the controls with the arrow keys. For the Ms. Pac Man game for 2 players, the a, w, s, and d keys are used.

Almost everyone, not matter what their age, is familiar with this game and has played it one time or another. In the Guiness World Records, as a coin operated game, it has been the the world’s most successful.


Bing’s Director of Marketing, Raju Malhotra Speaks to ColderICE

colderice
Written by John View Comments
Last Updated May 13, 2010

raju malhotra 150x1 thumb Bings Director of Marketing, Raju Malhotra Speaks to ColderICEComing off his talk at ChannelAdvisor Catalyst conference, I got a chance to talk with Bing’s Product Marketing Director. The launch of Bing has successfully revitalized the MSN search experience, with a goal of becoming “THE destination for all commerce-related searches,” what will that mean for retailers?

Raju Malhotra is Director of Product Marketing for Bing, Microsoft’s Decision Engine for consumers. He is responsible for the strategy to make Bing as the starting point for all shopping decisions. He manages the customer experience from finding the right product at Bing to buying it at one of Microsoft’s 1200+ participating merchants.

Raju Malhotra is Director of Product Marketing for Bing, Microsoft’s Decision Engine for consumers. He is responsible for the strategy to make Bing as the starting point for all shopping decisions. He manages the customer experience from finding the right product at Bing to buying it at one of Microsoft’s 1200+ participating merchants.

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ChannelAdvisor Catalyst Conference – Day 2 ColderICE Recap

colderice
Written by John View Comments
Last Updated May 6, 2010

header new1 thumb ChannelAdvisor Catalyst Conference   Day 2 ColderICE RecapToday the rubber meets the road as sessions kick off at 8:45 am. I actually stayed out too late the night before, thanks to being sponsored by the CEO of TheFind.com, he keep buying the brewskies….Thanks Mr. Kumar :-)

Got up a little late, and had to rush to get showered and dressed, but made it for today’s keynote from Crocks, yep the shoe company. Jay Custard, Global Online Marketing Director for Crocs, who refered to his shoes as “ugly clown shoes” began to detail the rollercoaster ride that has been this company.

After riding a wave up, once the darling shoe fad of a nation. Crocs is now having to fight the battle of being a “fad” and pull themselves out of a bad economy and a slump in sales. He charted the many challenges the company faced and ended with candor, of a company looking for new digital sales opportunities and how they are partnering with e-tail distributers and dabbling in social strategies.

Seriously  STFU   female  thumb ChannelAdvisor Catalyst Conference   Day 2 ColderICE RecapOne great takeaway for me was when he said “Crocs has no online ad “budget” Why stop spending if there is ROI? If I give you $1 and you give me $5, why stop?” That my friends, is always a good way to look at marketing opportunities. I hear so many sellers complain about how much it cost to market on sales channels, yet no acknoledment that for every dollar they spend, they STILL get huge retuns. Some days, I just wish they would STFU and move on, hey we all go issues with marketing spend but it is part of the game we signed up for.

The other big sessions were from the two search giants Google and Bing. I dunno, but just about everything they said, I could have found out by reading the help pages for Bing or Google, WTF?!? Although Google did give away 10 Nexus One phones to lucky people sitting in seats with a note taped to the bottom. But other than that, it was pretty uneventful for me, IMHO.

Of course I am a tough crowd, you need to deliver more than fluff to a guys like us who are nuts for conferences. Bing showed me how to use their search engine to plan my travel trips…BUT I am at an eCommerce conference?!? And Google talked about how cool their search looks for cameras…Zzzzzzz.

No mention about how they were going to make it easier for retailers, no talk about Google CheckouteBay Getting More Serious About Advertising | WebProNews and not a peep about retail analytics. But hey, in case you lived on Mars and have no kids, you may not be aware that many people use their cellphones to do searches, that was the “hot news” LMAO!

So remember this one guys, if you got nothing big to speak to ecommerce sellers, you can speak about how I can get more data to help us sell. That is a great topic for search guys to cover. But you also can giveaway free stuff and the crowd will love it.

After today’s activities, I need a drink! But that was not a problem, because they had the HOTTEST party on the patio last night sponsored by eBay (can you name the eBay exec pictured below?)

ChannelAdvisor threw a “Quatro” de Mayo (4th of May) because we would not be there on the 5th :-) . They had killer margaritas an open bar and a mariachi band. Food was authentic mexican style and the fun was on. They even had a photo booth to take crazy shots of you. This was a primo time!

DSC02394 thumb4 ChannelAdvisor Catalyst Conference   Day 2 ColderICE Recap


The Google Phone is REAL: Nexus One – Specifications

colderice
Written by John View Comments
Last Updated January 5, 2010

Let the speculations end and specifications begin!1-5-2010 2-47-54 PM

Get the FULL Details

Removable 1400 mAH battery

Charges at 480mA from USB, at 980mA from supplied charger

Talk time
Up to 10 hours on 2G
Up to 7 hours on 3G
Standby time
Up to 290 hours on 2G Up to 250 hours on 3G
Internet use
Up to 5 hours on 3G
Up to 6.5 hours on Wi-Fi
Video playback
Up to 7 hours
Audio playback
Up to 20 hours

Processor

Qualcomm QSD 8250 1 GHz

Operating system

Android Mobile Technology Platform 2.1 (Eclair)

Capacity

512MB Flash

512MB RAM

4GB Micro SD Card (Expandable to 32 GB)

Location

Assisted global positioning system (AGPS) receiver

Cell tower and Wi-Fi positioning

Digital compass

Accelerometer

Size and weight

Height
119mm
Width
59.8mm
Depth
11.5mm
Weight
130 grams w/battery
100g w/o battery

Display

3.7-inch (diagonal) widescreen WVGA AMOLED touchscreen

800 x 480 pixels

100,000:1 typical contrast ratio

1ms typical response rate

Camera & Flash

5 megapixels

Autofocus from 6cm to infinity

2X digital zoom

LED flash

User can include location of photos from phone’s AGPS receiver

Video captured at 720×480 pixels at 20 frames per second or higher, depending on lighting conditions

Cellular & Wireless

UMTS Band 1/4/8 (2100/AWS/900)

HSDPA 7.2Mbps

HSUPA 2Mbps

GSM/EDGE (850, 900, 1800, 1900 MHz)

Wi-Fi (802.11b/g/n)

Bluetooth 2.1 + EDR

A2DP stereo Bluetooth

Additional features

  • Haptic feedback
  • Teflon™ coated back
  • Second microphone for active noise cancellation
  • SIM card slot
  • Micro SD slot
  • Proximity sensor
  • Light sensor

Click Below and Take the 3-D Tour!

1-5-2010 2-56-53 PM

Google Get 71 Percent of Searches in November 2009

colderice
Written by John View Comments
Last Updated December 17, 2009
  • google top brand Google Get 71 Percent of Searches in November 2009New York, N.Y., Dec. 9, 2009 – Experian® Hitwise® announced today that Google accounted for 71.57 percent of all U.S. searches conducted in the four weeks ending Nov. 28, 2009. Yahoo! Search, Bing and Ask.com received 15.39 percent, 9.34 percent and 2.65 percent, respectively. The remaining 52 search engines in the Hitwise Search Engine Analysis Tool accounted for 1.07 percent of U.S. searches.

    Percentage of U.S. searches among leading search engine provider

    Domain

    October 2009

    November 2009

    Month-over-month percentage change

    www.google.com

    70.60%

    71.57%

    1%

    search.yahoo.com

    16.14%

    15.39%

    -5%

    www.bing.com

    9.57%

    9.34%

    -2%

    www.ask.com

    2.62%

    2.65%

    1%

    Note: Data is based on four-week rolling periods (ending Nov. 28, 2009, and Oct. 31, 2009) from the Hitwise sample of 10 million U.S. Internet users.

    *This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.

    Source: Experian Hitwise

    Longer searches are flat this past month

    Longer search queries, averaging searches of five to more than eight words in length, were flat between October and September 2009. Searches of eight or more words increased 1 percent. The same time period showed that shorter search queries – those averaging one to four words long – were flat from month to month. Searches of one word comprised the majority of searches, amounting to 24.13 percent of all queries.

    Percentage of U.S. clicks by number of keywords

    Subject

    October 2009

    November 2009

    Month-over-month percentage change

    One word

    24.03%

    24.13%

    0%

    Two words

    23.13%

    23.14%

    0%

    Three words

    20.53%

    20.37%

    -1%

    Four words

    13.83%

    13.84%

    0%

    Five words

    8.13%

    8.13%

    0%

    Six words

    4.42%

    4.43%

    0%

    Seven words

    2.43%

    2.43%

    0%

    Eight or more words

    3.49%

    3.54%

    1%

    Note: Data is based on four-week rolling periods (ending Nov. 28, 2009, and Oct. 31, 2009) from the Hitwise sample of 10 million U.S. Internet users.

    Source: Experian Hitwise

    Google is greatest source of traffic to key U.S. industries; Bing sees growth to verticals
    Search engines continue to be the primary way Internet users navigate to key industry categories. Comparing November 2009 with November 2008, Automotive, Business and Finance, Entertainment, News and Media, and Sports categories showed double-digit increases in their share of traffic coming directly from search engines.

    Google was sending the most visits to the four categories below among the top three search engines. Google’s percentage of upstream traffic grew for the Automotive, Shopping and Travel categories. Bing saw double-digit growth among all four categories as seen in the table below.

    Percentage of U.S. upstream traffic from search engines among verticals

     

    Google

    Yahoo! Search

    Bing

    Domain

    Nov-08

    Nov-09

    YoY % Change

    Nov-08

    Nov-09

    YoY % Change

    Nov-08

    Nov-09

    YoY % Change

    Automotive

    18.38%

    21.10%

    15%

    4.26%

    3.96%

    -7%

    1.26%

    2.34%

    86%

    Health

    32.69%

    31.62%

    -3%

    6.31%

    5.05%

    -20%

    1.78%

    3.40%

    91%

    Shopping

    18.12%

    19.29%

    6%

    4.22%

    3.91%

    -7%

    1.30%

    2.26%

    74%

    Travel

    26.77%

    28.87%

    8%

    4.95%

    4.26%

    -14%

    1.86%

    2.86%

    54%

    Note: Data is based on monthly upstream traffic from the Hitwise sample of 10 million U.S. Internet users and does not include news searches.

    *This includes executed searches on Bing.com, Live.com and MSN Search but does not include searches on Club.Live.com.

    Source: Experian Hitwise

  • Google Zeitgeist Tells Who Was The #1 Dead Celebrity in 2009?

    colderice
    Written by John View Comments
    Last Updated December 8, 2009

    Google zeitgeist 2009 logoAnother year has come and gone, and Google is taking a moment to look back at the happenings of 2009—the people, events and memories that made this year unique. Each year, they examine the billions of queries that people around the world have typed into Google search to discover the zeitgeist—the spirit of the times.

    The Zeitgeist is a fun tool to look at the most popular terms of the given year. However, Google trends should always be on the radar of bloggers and merchants for ways to use what is hot to drive traffic to the top funnel of your process. Google Trends measures the fastest growing search terms on the web. Businesses should continue to study the top search trends on Google in order to take advantage of popular topics to drive traffic to their sites.

    So of course I am mister morbid insanity, so I will reprint the Dead Celebrities top 10 list for you…

    Rest In Peace
    1. michael jackson
    2. billy mays
    3. steve mcnair
    4. dj am
    5. david carradine
    6. farrah fawcett
    7. patrick swayze
    8. marilyn chambers
    9. walter cronkite
    10. les paul

    But go over to the Zeitgeist home page and see some of the other fun stuff you can get there. You can see the top search terms for your city, or in the news, or in sports. It really is some interesting stuff.

    eCommerce Analysis from Scot Wingo CEO of ChannelAdvisor

    colderice
    Written by John View Comments
    Last Updated November 23, 2009

    scot wingo eCommerce Analysis from Scot Wingo CEO of ChannelAdvisorScot Wingo blows the roof off! This interview is so full of sizzle and STEAK. Man, I have not heard this much great information and insight anywhere, honestly. This is such a good "exclusive" interview.

    ChannelAdvisor

    Hey, Scot even brought some brand new stats on Amazon CGM, eBay Antique Sellers, Google vs. Bing…Damn I could go on, but why? Just look at the notes and PRESS PLAY!

    Listen to the Interview NOW!
    (press play button and be patient, it takes a minute to buffer)

    OR Click to Downloadimage5 eCommerce Analysis from Scot Wingo CEO of ChannelAdvisor

    OR Subscribe to the series via iTunes  itunesbadge eCommerce Analysis from Scot Wingo CEO of ChannelAdvisor

    Powered by TalkShoe

    Scot Wingo – CEO ChannelAdvisor.com and eBayStrategies.com

    2:12 – Amazon vs. eBay Growth
    3:05 – What is EGM?
    4:10 – Amazon partitions are growing at up to 54%
    5:50 – 5 Points – Value, Ease, Merchandising, Trust, Selection
    7:12 – 600 Million Shoes … wow
    8:03 – Amazon has moved marketing $$$ to free shipping
    8:54 – Can eBay subsidize its free shipping model?
    10:22 – Is ChannelAdvisor keeping up with eBay changes?
    14:24 – How does WalMart.com & Sears.com factor into the eCommerce mix
    15:29 – Marketplace Wars
    16:34 – Is the Kindle a factor for Amazon’s traffic success?
    17:26 – Google Commerce Search Changes
    18:15 – Google Search 62% – Bing Seach 35%
    19:20 – eCommerce Search is up to 40% of all search
    20:12 – eBay Best Match Search
    21:14 – eBay Top Rated Seller Program
    24:21 – Should eBay Go Retail? (http://ow.ly/ECvi)
    26:01 – Some EXCLUSIVE eBay Numbers Data From Wingo!
    28:00 – Are Antiques and Collectables suffering on eBay?
    29:40 – Will eBay changes squeeze out the SMB’s on eBay?
    30:30 – eBay vs. Paypal
    33:00 – 45% of Paypal is actually eBay (the Paypal Monopoly)
    34:15 – Paypal is holding up to 15% of sellers GMV
    36:17 – Social Media – is it a viable channel for selling?
    37:01 – eCommerce on Facebook
    39:27 – Mobile commerce (red lazer, shopsavvy, deocrab)
    42:00 – ChannelAdvisor Catalyst May 3-5 (www.ChannelAdvisor.com/Catalyst)

    Press "Play" to listen now

    Ecommerce edutainment on demand  

    Be sure to subscribe so you do not miss an episode.

    Google Chromium OS (Operating System) Is Now Ready, Set, Go!

    colderice
    Written by John View Comments
    Last Updated November 20, 2009

    After much talk and speculation the code launch for developers is here. Now watch the fun as the development begins!

    Chromium OS is an open-source project that aims to build an operating system that provides a fast, simple, and more secure computing experience for people who spend most of their time on the web. Here you can review the project’s design docs, obtain the source code, and contribute. To learn more about the project goals,

    First, it’s all about the web. All apps are web apps. The entire experience takes place within the browser and there are no conventional desktop applications. This means users do not have to deal with installing, managing and updating programs.

    http://cache.gawker.com/assets/images/lifehacker/2009/11/chrome_splash.jpg

    Second, because all apps live within the browser, there are significant benefits to security. Unlike traditional operating systems, Chrome OS doesn’t trust the applications you run. Each app is contained within a security sandbox making it harder for malware and viruses to infect your computer.

    Furthermore, Chrome OS barely trusts itself. Every time you restart your computer the operating system verifies the integrity of its code. If your system has been compromised, it is designed to fix itself with a reboot. While no computer can be made completely secure, we’re going to make life much harder (and less profitable) for the bad guys. If you dig security, read the Chrome OS Security Overview or watch the video.

    Most of all, Google OS is obsessed with speed and taking out every unnecessary process, optimizing many operations and running everything possible in parallel. This means you can go from turning on the computer to surfing the web in a few seconds. This obsession with speed goes all the way down to the metal, specifying reference hardware components to create the fastest experience for Google Chrome OS.

    Want To Try Out Google Chrome OS For Yourself? Here’s How

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