NOTE: This is a NEW segment for our blog, we are giving ecommerce sellers a change to showcase their businesses. If you would like to get your SPOTLIGHT on the blog, please contact me mailto:john@colderice.com or hit me up on Twitter
How did you get started with e-commerce?
It feels ridiculous to say this now when the internet is such a part of our daily lives but we only got the internet in my family around 1995 when I was still in high school and that was only because my dad was a computer teacher. I started on eBay in March of 1997 and it was really just a way for me to help my parents sell off some of our childhood toys before I left for college. By the time I left for school, we had sold off all the family stuff we wanted to get rid of and I had started searching around at flea markets and antique shops for things I knew I could clean up and sell for more. eBay was my fall back job every college break and over the summer and I realized I was rather good at it when I could take the same item and sell it for more than someone else.
After college, I was working in NYC at a variety of TV jobs (CBS News, 106 and Park, Sesame Street) but I kept working on the eBay on the side, leaving my packages outside for carrier pick-up before I left for work each morning. I started taking Trading Assistant clients then and, while I know some people have said the program isn’t for them, I have always found being a Trading Assistant and selling other people’s items for them on eBay to be both profitable and rewarding. Around this time, my little company started to grow into something larger than just me selling on eBay and I brought in some contract workers to help out. In addition to eBay, we started a publishing branch that does collectible guides and other books and we also did publishing services for small press authors (we have since discontinued the services element of our business but Priced Nostalgia Press is as strong as ever). At that point, I was selling on eBay, Amazon, Half.com, Lulu Marketplace and several other sites and all of this was still in addition to my “real” job.
A little over 4 years ago, having gotten fed up with the commute to New York, I was working at this tiny theatre in NJ. I hated what I was doing, I hated the commute just as much as I’d hated the commute to the city and I finally found the inspiration to try the e-commerce gig free time from an unlikely source. Lulu.com, a print-on-demand site that my company used as one of our printers/distributors where I also served as a community forum moderator, offered me a job. Their company is based out of North Carolina but they gave me the opportunity to work from home because they were eager for the e-commerce skills I brought to the table. At this point, I was well versed in the ins and out of most marketplaces out there and they wanted me around to pick my brain.
I feel stupid when I think about how long it took me to take this offer but I finally did, realizing it was the safety net I needed to be able to devote more time to my company. The rest, as they say, is history. I was able to devote near full time attention to my company for a little more than the last 3 years and it has been growing nicely. You can visit us online to see what we have going on today athttp://www.pricednostalgia.com.
What made you start The Whine Seller?
None of my friends or family knows anything about eBay. This may not seem like an important details but it meant that whenever something with eBay or Amazon or any of the sites I used for my business would happen, wrong or right, I had no one to talk to about it. Telling a simple anecdote took too much background explanation for the listener to even know what I was talking about. So I used to put all my e-commerce ranting into my personal blog until I realized it was annoying my usual readers there and, about a year ago, I decided to spin these e-commerce posts off to their own blog. I called it The Whine Seller because I felt that play on words referenced both my propensity to rant and rave on occasion and the fact that the focus of the blog was selling things. It’s focus is mostly on selling on sites like eBay and Amazon but also in blogging, using social networking (such as Twitter, Facebook and more), and publishing. When you boil it down, publishing is basically just like any other form of selling with the exception that you are selling a product you are more emotionally attached to.
I really didn’t expect anyone to actually read the site, I was just using it as a place to talk about my findings and frustrations about the marketplaces I worked with but I was pleasantly surprised at the readership and feedback it got pretty early on. As I realized people were actually reading, I started to focus the blog more, doing How-To’s and reviews when I found a cool service or tool that I wanted to share. The suddenly upswing in readership actually caught me a bit unaware and it wasn’t until a few weeks ago that I had the chance to relaunch the site looking how I wanted it to look in the first place. I’m actually doing this blog tour to encourage people to check out the new site at http://www.thewhineseller.com so I hope anyone reading this will come over and visit.
A lot of sellers have turned against eBay due to recent changes. How have changes such as DSR feedback ratings and free shipping affected you?
Sometimes my knee-jerk reaction to the things eBay has done is annoyance or anger so I can understand why some people get frustration. But while I did whine along with the others at the start of some of these changes, I am starting to see them as a good thing.
While I will be really ticked if they force free shipping on everyone across the boards, I see the push for free shipping as an optional advantage. You get discounts and better placement for an item with free shipping but it costs you, the seller, more. So my answer to that is to only use free shipping on items where I need those advantages. If I am one of 3 people selling an item, there is no need for me to offer free shipping as my item will get great placement no matter what. But if I am selling something like a Wii game that 100s of other people are also selling, Free Shipping is a way for me to get an edge. Just like upgrades like Featured cost money, I see Free Shipping as an optional upgrade. If you want the advantages, pay the extra. If not, you don’t have to do it.
As for DSRs, I think the new changes (of only penalizing 1 and 2 star ratings) are an improvement over the old system. The fact that “reasonable” could get you in hot water and “very reasonable” was the only safe rating was always a little ridiculous so I am glad they are moving towards a more logical system. That said, as much as it makes me have to work harder, I think DSRs have been a good thing. It weeded out a lot of the sellers who weren’t offering the best service and that improves buyer confidence site wide. I also like getting those discounts when my DSR scores are high enough so it almost becomes something of a game.
In the end, the best way I can answer this is to say that we are in a horrible recession right now and eBay has made some huge changes but my business is still doing just fine so I cannot complain. If anyone wants to argue with me about these points, you know where to find me.
Besides eBay, what other marketplaces do you sell on?
eBay is really my preferred marketplace because they have so many great bulk tools that really streamline the process. I used to sell much more heavily on Amazon and Half.com than I do today but I find that items sell faster on eBay than anywhere else and, especially with Trading Assistant items where those people want the money ASAP, that speed is important. Every time one of the new marketplace sites come out, I always give it a try. Overstock, Bonanzle, iOffer, etc. I have tried them all at one point and probably have a few items listed on them to this day. In the end, it always comes down to a matter of time. When I could list 5 items on eBay in the time it took me to list 1 on your site, you have lost me right off the bat. Another big thing is that eBay is where the buyers are. I can take the time and list the same item on every site I’m registered with and I have done this with items I have several of and, always, it sells on eBay first. So if it is going to take me less time to list it on eBay and the item is going to sell faster on eBay, I consider the fact that eBay’s fees may be a little higher just the cost of being the best marketplace in that regard. I know some people would prefer to wait longer for the sale and pay lesser fees and that is fine. It’s just not how I run my business.
I also highly recommend print-on-demand sites like CreateSpace, Lulu and Cafepress. I have sold items through all of those sites at various times and they afford you the chance to sell your items without any overheard costs or having to house any inventory. There is something really neat about a customer ordering an item and that item only gets produced the second they order it so there is no wasted inventory. Of course, costs are going to be higher in these cases than doing a bulk order but it can make for some great opportunities and has worked well for us in the past, especially in conjunction with sites like eBay or Amazon.
How has Twitter changed the way you do business online?
When I first signed up for Twitter, I didn’t see the value of it but now it is an integral part of many facets of my business and my routine. Having a community of people in a similar field to mine was a huge change for me as I previously didn’t know anyone I could “talk shop” with so I love being able to see what other people thing about a giving change or news item. Twitter is also an endless font of blogging ideas so I highly recommend it if you are a blogger. A few hours on Twitter and I usually have enough blog ideas for a few weeks. As a tool for keeping in touch with the latest news and rumors in the e-commerce world, it is indispensible and as a networking tool, it is amazing how many great contacts I have found through that site alone.
I think, as a blogger or a business person, Twitter is essential. Not only does it give you ideas for future posts and keep you abreast of the latest news, but it helps you connect with readers and potential readers (or buyers and potential buyers) outside of your blog or store building more confidence and familiarity with your brand or blog. There are a million different ways to use the service and how you leverage it can make or break the flow of traffic to your website.
You can follow Hillary on Twitter @hillarydepiano