» social media

Hey guys, I know many of you have expressed how you will miss the old B.S. Walks podcast, but do not fret! I will make sure that we bring you engaging and informative information for 2010 like you NEVER could have expected from us. Just hang tight, cause 2010 is going to be a blast for the ColderICE family. If you want to be sure you do not miss a thing, do this…

1) Go to YouTube and press my yellow "Subscribe Button" – I will be posting a lot of education and ecommerce material in the coming weeks and this will be the FIRST place to see it.

2) Be sure to join the Facebook Fanpage because that is where I will be posting daily articles, news, and lessons for all the readers. This page has just about every Twitter link I have for ecommerce business readers on it. It is becoming my personal encyclopedia for ecommerce links…killer resources.

Now, on to the exiting decade…Just to keep your appetite wet and your holiday lively, check out this latest broadcast. A year end reflection on some of the technology and changes from 2000 to 2009 as it relates to marketing, social networking and data communication. Join a lively conversation on what was hot in the last decade and what could be hot in the upcoming decade.

ColderICE Presents: 2010 Best of the Decade

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Topics and Timeline for this program….

2:23 The Age of Blogging – Blog means "weblog"
4:14 The Technology Boom and Bust plus Y2K
6:03 The Invent of the "SmartPhone" mobile devices
7:32 Remembering Lap"ROCKS" (laptops)
8:09 What was our favorite TV show in 2000 and who really cares … LOL
8:47 High Speed Internet access
9:29 The rise of super bloggers (HuffingtonPost.com)
10:23 Marketer of the Decade (Steve Jobs)
11:15 The iPod
11:51 Product Placement (Marketing) of the Decade
13:36 Cable TV Channel of the Decade
14.24 Media Company of the Decade
15:00 Social Media Showdowns (MySpace vs Facebook)
10:17 Segmentated? What the hell JB?!? … LOL
18:49 Predictions for 2010
19:04 Mobile Marketing
19:33 SmartPhone as the new PC workspace
21:23 What’s old will become new again

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[podcast]http://recordings.talkshoe.com/TC-24026/TS-294122.mp3[/podcast]

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[podcast]http://recordings.talkshoe.com/TC-24026/TS-294122.mp3[/podcast]On today’s show I had a very special guest host. One of my mentors in social media came and co-hosted with me on the show. The result was POWER PACKED, it really was a show that I am proud to have been able to do. Brent is world renown as a leader in Social CRM and blogs over at BrentLeary.com.

He co-wrote “the” book on social media with David Bullock called Barack 2.0 Social Media Lessons for Business recognized by the Wharton School of Business.

Dude, this is a MUST listen show, just hit start and check the show notes below! If you liked it, PLEASE leave a comment below. I want to convince this dude to come back and do it again PLZ, it was fantastic!

B.S. Walks When Money Talks Show Notes (Wednesday114.com)

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1:43 www.StartupNation.com Rich & Jeff Sloan
2:33 Home-Based Business 100 – John from ColderICE.com voted #1 “Savviest in Social Media””
5:38 Twitter List Plug in
6:40 www.HubSpot.com Inbound Marketing by Brian Halligan and Dharmesh Shah
7:01 Website Grader
7:16 Twitter Grader
11:06 Oprah Winfrey
14:00 The “Social Media Expert” SMACKDOWN
16:00 Some Real Experts David Meerman Scott (DavidMeermanScott.com) and Brian Clark (www.Copyblogger.com)
17:13 Breaking down “Social Linguistics”
18:10 LMAO: Dis-pen-sa-tion:  a general state or ordering of things
20:31 Chris Brogan (www.ChrisBrogan.com)
22:50 Twitter Tool Tips: www.HootSuite.com and www.PeopleBrowsr.com
23:47 www.Twubs.com
24:27 Social Mention (www.socialmention.com)
24:45 L.A.ST. – Listening As A Stratgy
26:30 Listen to the customers on Amazon reviews and Epinions.com

The organizers of a brand new event in Atlanta went all out to put on a high caliber show for the technology community around social media and social marketing. The New Media Atlanta event was billed as:

The New Media Atlanta conference is a high level, business dialog about how social media is changing marketing and messaging – and in fact, changing the nature of all communications.   We’ll talk about strategies to leverage its power to build your company, product, brand, service, etc.

You’ll have an opportunity to ask your burning questions of the speaker panel and get real answers.

The opening speech by the organizers detailed a vision to make New Media Atlanta a yearly event on caliber with South by Southwest (SXSW). That is one grand order for sure! That is really like wanting your garage band to be U2?!? Ambition is a good thing, but flash can not make over substance and there was not as much substance as SXSW. Personally, I would not ever compared this show to SXSW were it not for the mention of it by the organizers.

Having said that, the even staff was GREAT, the venue was superb and overall the day was well organized and the presentations kept on time for the most part. Chris Brogan was the highlight for the event and he did not miss a beat! Once Chris took the state the crowd settled in for some particular strategies and approaches for social media.

The highs were the keynote by Chris Brogan, the small business presentation by Jonathan Baker of Monday Night Brewing was outstanding and a panel session with executives from Rubbermaid, Turner TNT, and Coke was VERY informative on strategy, ROI and techniques for social media engagement.

The areas for improvement would be, NOT to listen to the noise going on from the detractors. The event planners were overly focused on negative comments being made anonymously in chat rooms. They would bring then get onstage and make comment and even ADJUST the program based on comments by a small minority. The acknowledgment of this Back Noise became VERY distracting to the entire event. So the majority of the audience was subject to comments made anonymously by a few silly attendees and that threw off the "spirit" of the room in my opinion. What was a little know chat room became the focus of the event by the end of the day and that sentiment was fueled by many presenters and the organizers. Note to self…when you have  99% positive comments, do NOT focus in on pleasing the 1%, keep the 99% happy!

Please Rate My Video with 5-Stars DSR’s

The Conversation Prism by Brian Solis and Jesse Thomas

Every once in a while something in your life that you read or hear changes your business. Something with a NEW tactic, or technique makes what was work at 10% change the response rate to 90%.  I have been fortunate enough to have met and even dined with two of the GREATEST minds in marketing.

David Bullock and Brent Leary are in the stratosphere of their respective games. Brent is the countries leading authority on CRM and CEO of CRM Essentials. Brent was named CRM Magazine’s 2004 Most Influential Leader and he  consults Fortune 500 companies and commands fees upwards of $50,000.00 or just to write white papers!

David Bullock is the leading Tuguchi Testing MASTER and commands up to $6000.00 for a consultation. David is also a staff member of the StomeperNET team of advisors.

During the StomperNET Atlanta event, Mr. Bullock was the keynote presenter. Guess what? They are here with your boy!!! HOLY freakin’ COW they BOTH sat down with me in Atlanta to talk about this incredible new work that they co-authored.

What if you had the INSIDE secrets to gaining the most powerful position in America? Would that information possibly position you to increase business?

What if you have a TEAM of business consultants, that could take apart the Barack Obama social media strategy and then apply it to YOUR BUSINESS? Would that possibly change your business?

What if you had that same TEAM extract the lessons and put it in a work book that you could follow step-by-step? Would THAT change your pocketbook?

What if I told you that it has been DONE and  the tools to do it were FREE and the manual to do it is available NOW? Would you jump on it?

I DID!!! My business has been TRANSFORMED by this book!  Zero Political Rhetoric, 100% Business Insight.  Dude you have GOT to watch this video… This is NOT A TEST!

 

ColderICE.com Exclusive Money Back Offer…

Thanks to the book authors, Brent Leary and David Bullock for making this possible. Coming next MONTH I am going to make the lessons of this book a private ColderICE.com study. As such, anyone that wants to go through it with me can also get BONUS materials ONLY available when ordering with the following LINK

HURRY, cause they only gave me access to 25, WTF? I know they will be gone in NO TIME, so DO NOT Wait! ORDER YOUR COPY NOW and if you do NOT like it, I will PERSONALLY guarantee your purchase. If it is not worth every hard earned penny I will take it back with a money back hassle free return for 100% of what you paid!  ALSO I am going to ship it to ALL OF MY 25 ColderICE BUYERS for FREE!!!

ORDER YOUR COPY NOW

Zero Political Rhetoric, 100% Business Insight

Through the use of podcasts, blog posts, screen shots, PowerPoint presentations, and links to over 100 documents, David and Brent set all politics aside and pull apart Obama’s social media strategy, extracting the lessons, tools and insights your business needs to survive and thrive in “Web 2.0”.

• How to keep your customers engaged with you all the way to the “sale”…instead of losing them after the first call

• How to turn your best customers into enthusiastic sales people…who work for free!

• How to use social media tools to become the “authority” in your marketplace

• How to access a mountain of website traffic…without knowing a single thing about SEO or Pay Per Click

• Web 2.0 Etiquette.  Old advertising rules no longer apply…are you making these fatal mistakes in your marketing?

• How to get real-time customer satisfaction data without ever conducting a survey or expensive focus group.

• How companies like JetBlue use Twitter and other tools to “spy” on their prospects…and get the jump on their competition

• How social media can slash, or even eliminate, your marketing budget

• How to use 2-way communication to bond with your customers…even if you never meet them face to face.

• How to use social media to create a “Feeding Frenzy” for your next product launch

• How to set up your own “television station” …for free

• How to get your customers to create content for your website.

• How over-controlling your marketing message can kill you.

• How to use social media to form your own research and development team…who work for free

• Your ad in a video game? How to think creatively and reach your customers where they “hang out”.

• Transparency and authenticity…does your company passes the test?

ORDER NOW and take part as we study these lessons TOGETHER!!!

Plus get EXCLUSIVE content that the authors have made available ONLY to ColderICE.com readers.

Only 25 Copies made available so get in on this offer NOW!!! 

ORDER YOUR COPY TODAY

Click Here for the information

I don’t know, but the realization of INSTANT pulse in industry is a HOT TOPIC. While many were arguing over the monetization of Twitter at SXSW, Gary Vanerchuk was doing his OWN assessments.

Do you get frustrated when trying to explain Twitter to other business owners and CEO’s? Boy, I sure do. Just yesterday when on a coaching call, I had to go through this song and dance per usual.

Every month in our mastermind meeting JB, Brent and I get into it with other members about the sheer value that Twitter offers. Well you and I do NOT have to do that any more. Now we can just point them to the great Gary Vanyerchuk (from WLTV and Obsessed TV) and his new video that addresses the VALUE of social networking sites like Twitter.

Gary SAYS…”If you don’t get it, you are an IDIOT!”… I say, AMEN!

I will give you 3 guesses for what was by FAR he hottest topic at StomperNET Live this weekend in Atlanta?

Come on, you know it HAD to be Social Media right? Of course it was. Here is my quick update from the floor on what the hype is all about. And do not forget that on MONDAY Night at 8:00 pm I will be presenting on this same topic LIVE…More details to come soon!

Social media and the party analogy was confirmed for me the other day. A guy named Perry Belcher (he’s got like 50k Twitter followers) was on a tele-seminar and said the EXACT same thing that I said in my part 1 video on the Twitter Party!

That was very confirming when a “big wig” social media guy confirms a thought you had. That confirmation made me go even deeper into how I analysis social media. In this Part 2 portion,  I am putting together my research and analysis because Auction Wally and Phaedra asked me to present on Monday, March 16th.

Mark your calendar cause I am doing it live for them on their show on the 16th and I will post more details as they become available.

You know I have a wierd view on many things, right? I am sure you all that follow this blog can attest to that. Well two of my Twitter friends responded to this post that I made…

Here is what these 2 Twitter buddies responded…

Now keep in mind that these are friends of mine on Twitter and NEITHER of them go un-noticed by me, EVER. I know they were just making general statements on the topic and not about me. So yeah, we get that.

However it did make me want to respond in more than 140 characters so I started shooting this impromptu video.

Wow, I was in a lonely parking deck, the city, New Orleans. While New Orleans is still standing, it is far from what it once was. The spirit is willing and the place is making great strides to recover from that Katrina b*tch.  We had just finished the first day at the PeSA conference 2008 in NO and my car was parked in a deck down the block and across the street. I had to record some videos earlier that day with products (some of the wares I sell from 3rd Power Outlet) and I had some pretty heavy baggage.

As I walked up to the parking garage, it amazed me how quiet and almost lonely the streets of downtown New Orleans are near the convention center. Sure the traffic was whizzing by, but there really was not much foot traffic, no one really around. I approached the counter in the parking deck and walked to the cashier. And then another person (David Bullock) got in line behind me.

What was odd is that I did not see him come in, nor did I directly recognize his presence in line behind me. As I was talking to the parking agent, she presented the bill, I think it was $5.00, then she said the dreaded words “CASH ONLY”. My heart sank, because I hardly ever carry cash and I had spent my last few dollar on food at the event. I knew that I was going to have to lug all that crap back over to the ONLY active building in the area the Convention Center, just to find an ATM.

It is New Orleans hot and humid and I am not looking forward to the trek. I lamely try to appeal to the parking attendant to reconsider my credit card. Hey, its a black card? I will bring you 5 back tomorrow, we both laughed jokingly as I prepared myself to go back the center. Then the guy behind me jumps up and says “I got it man.” Wait did he just say? WTF? HUH? Are you serious?

David says, yeah, no problem bro, I got it for you. I turned to see this young man in a suit and tie….now if you know me, you know that suit and tie means…”Can’t truss it”, yep that is the old Public Enemy song, that always plays in my head when I see a dude in a suit and tie, LMAO.

So this guy whom I have never met, was just standing in line and did a good citizen deed from the heart. I was ever so  grateful to him and thanked him profusely as we walked to our cars and he waved it off like, “dude don’t worry, no problem, glad to help.”

From this chance meeting, I met the genius mind that is David Bullock. It is with that same giving, helpful spirit, “the good Samaritan in the parking lot”, that David brings to his clients and customers. He is open and willing to “help a brother out” that really makes David a rarity in the dog eat dog world out there.

David Bullock is truly on of the sharpest knives in the draw. And for me, there is that old saying.

“Steel sharpens steel as iron sharpens iron, so shall one man sharpens another – Prov 27:17

So anytime I get to chat with Mr. Bullock I leave the conversation sharper than when it started.

You do NOT want to miss this killer interview here with David Bullock The dude is so “money” baby, hell yeah! In the interview he talks about so much good information like social media, crowd sourcing and even touches on  the new small business workbook that he and Brent Leary are putting together.

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