» spending

Hey guys, in 2010 the efforts of ColderICE.com really is shifting and expanding. The ability to grasp some of the best minds and education is a constant obsession for me. Over the last year of doing this blog I have had the opportunity to come in contact with some AMAZING people. True thought leaders in disciplines that are critical for our small business success. One of those people is Charles Lumpkin and he has been gracious enough to provide me with some KILLER ecommerce SEO content for you guys.

Charles is an ecommerce SEO expert who deals with online marketing for enterprise and small business application. Charles has run thousands of online marketing campaigns and launched hundreds of web sites. These experiences give him a pretty good feel about which strategies deliver the best results quickly and efficiently.

Lumpkin is a huge believer in testing and market research. he likes to get into the market and understand it’s unique opportunities and weaknesses with as little time, money and effort as possible.

This is the first of several guest posts by Charles Lumpkin of CharlesLumkin.com

Please Rate Subscribe to the Blog

Charles Lumpkin

Charles Lumpkin + Partners
http://www.CharlesLumpkin.com

Follow me on:
LinkedIn
FriendFeed
Twitter

It looking like the consumer is not in love with his credit cards anymore. What’s in your wallet? CASH! In these times of job loss, insecurity, rising interest rates and big balances, the urge to buy now pay later is declining. Buyer are beginning to favor cash and debit cards more and more.

The findings, based on the Consumer Intentions and Actions survey, suggest that consumers are making strides in the quest to reset the spend button and relearn the concept of living within their means.

According the September 2009 consumer survey by BIGresearch, 17 percent of consumers report that they are currently using their credit cards more to pay for gasoline than they were 12 months earlier, “that figure represents a sharp drop from the 25 percent who reported the same in September 2008,” he says. Additionally, when asked about the plastic they now keep in their wallets, “percentages were down for all major credit cards as well as store credit cards.”